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Why Clients Buy—And Why They Don't

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Psychological Marketing Strategy: Tactics And Marketing Tips

Psychological Marketing Strategy

Does marketing involve psychology?  What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?

Running any business involves  a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.

So how do use psychology as part of your marketing strategy?

This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.

In the articles below, you will learn about:

  • Why staying small is a good business strategy
  • What is uniqueness and how to use it to increase sales
  • The strategy of retaining clients
  • The psychological triggers in marketing
  • How to get testimonials for every product

Next Step

Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.

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Sean D'Souza

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Articles on psychological marketing strategy from Psychotactics

Why You Need An Offline Event To Boost Your Chances Of Success

Author: Sean D'Souza

Why You Need An Offline Event to Boost Your Chances of Success

Most of us dream of having an online business We are led to believe it’s fine to just start up a blog and the audience will show up. Reality is a lot different. It takes time for an audience to appear. And when they do appear, it takes time to trust you. So how do […]

Filed Under: Marketing Strategy Tagged With: offline success, online business, workshop

How To Get Clients To Return Repeatedly

Author: Sean D'Souza

How to Get Clients To Return To An Offline Event

How do you get clients to return? One of the most underrated tactics is often right under your nose. Yet most people having events don’t realise the mistake they’re making and have to work a lot harder to get clients to come back. In this episode we look at what every business should do: not […]

Filed Under: Marketing Strategy Tagged With: Brain Audit, get clients, testimonials

Why You Should Stop Looking For Your Passion (And Let It Find You Instead)

Author: Sean D'Souza

Why you should stop looking for your passion (and let it find you instead)

Most of us are told to start up a business doing what we’re passionate about. There’s just one problem. We don’t know what we are passionate about in the first place. How are we supposed to find something we know nothing about? Let’s explore the concept of passion and how to stop looking for it, […]

Filed Under: Marketing Strategy Tagged With: find passion, start a business

16 Years of Psychotactics—and a Tiny Bonus!

Author: Sean D'Souza

16 Years of Psychotactics—and a Tiny Bonus

Well, not quite 16 years. 16 years, one month and a few days. But 16 years ago, this is approximately how it all started. I gave a presentation. I was asked for notes. I didn’t have notes. I wrote a document. Whether this was the exact document, I’m not sure. But it’s close enough. This […]

Filed Under: Marketing Strategy Tagged With: Brain Audit, sean d'souza

Six Questions To Get Outstanding Testimonials

Author: Sean D'Souza

The Brain Audit Book Options: Why Clients Buy And Why They Don't

(This is an excerpt from The Brain Audit) The Brain Audit—Bag 5: The Testimonials You’ve seen résumés haven’t you? And what’s common with all the résumés on the planet? Yup, they’re all created to make the candidate look wonderful. Yet what’s the first thing a company does when you present them with a résumé? They […]

Filed Under: Marketing Strategy Tagged With: 6 questions, Brain Audit, powerful testimonials, six questions

Passion Projects: How They Can Completely Change Your Business

Author: Sean D'Souza

Passion Projects: How They Can Completed Change Your Business

Take time off? Doesn’t everyone want that? So how are you supposed to achieve that force of business? How do you get to downtime? And what about the passion projects you’ve been putting off for so long? In this episode we wrestle with the remaining two forces of business and start on a journey that’s […]

Filed Under: Marketing Strategy Tagged With: downtime, forces business, passion projects

How To Cope With The Three Big Forces Of Small Business

Author: Sean D'Souza

The Three Big Forces Of A Small Business (And How To Cope With Them)

No one thinks running a small business is easy But even so, there are forces that pull you in all directions. These forces almost seem to tear at us as we go through our daily work. It’s not just a question of coping with the forces. We have to somehow make them part of our […]

Filed Under: Marketing Strategy Tagged With: five forces small business

Unusual Methods To Find Outstanding Coaches

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

How do you find a good coach? We’ve all done courses that have been a waste of time, money and energy. Yet, finding a great coach isn’t easy, is it? There doesn’t seem to be any way to know in advance how good (or bad) a coach will be. Or is there? There are a […]

Filed Under: Marketing Strategy Tagged With: bob boman, find business coaches

How to Effectively Test Your Uniqueness

Author: Sean D'Souza

How to Effectively Test Your Uniqueness

When you create your business, product or service uniqueness, do you need to test it? Incredible as it seems there’s little point in doing any testing at all. Let’s find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies […]

Filed Under: Marketing Strategy Tagged With: effectively test uniqueness, three steps uniqueness

How To Quickly Create Your Uniqueness

Author: Sean D'Souza

How to Effectively Test Your Uniqueness:

How do you position your products and services? Finding your uniqueness is incredibly difficult, yet some companies do it consistently well. How do you learn from their ability to position their products and services? Also, do you really need a uniqueness for every business product and service? The answer is “yes” and this episode will reveal […]

Filed Under: Marketing Strategy Tagged With: Attenborough Effect, Create uniqueness

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