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Why Clients Buy—And Why They Don't

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Psychological Marketing Strategy: Tactics And Marketing Tips

Psychological Marketing Strategy

Does marketing involve psychology?  What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?

Running any business involves  a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.

So how do use psychology as part of your marketing strategy?

This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.

In the articles below, you will learn about:

  • Why staying small is a good business strategy
  • What is uniqueness and how to use it to increase sales
  • The strategy of retaining clients
  • The psychological triggers in marketing
  • How to get testimonials for every product

Next Step

Look at the list of articles below, pick the one that gets your attention and start reading. Every article give you one actionable strategy that you can add to your business plan.

Sean D'Souza: Psychotactics |Three Month Vacation Podcast
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Sean D'Souza

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Articles on psychological marketing strategy from Psychotactics

Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services

Author: Sean D'Souza

Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services

When a client buys your product or service, they obviously like it at some level, right? So why is it so very hard to get feedback? The answer may not lie in the act of feedback itself, but instead in trust factors, formats and follow up .Find out how the simple act of feedback is […]

Filed Under: Marketing Strategy Tagged With: Brain Audit, client feedback secrets, human behaviour, small business marketing strategies

How To Create A Uniqueness That’s Difficult For Competition To Replicate

Author: Sean D'Souza

How To Create A Uniqueness That's Difficult For Competition To Replicate

Finding or creating a uniqueness is hard enough all by itself. But how can your small business create a stunning uniqueness as well as defend it mightily from your competition? Tah, dah, you bring on the power of difficulty, both for you and for them. What’s the power of difficulty? Find out in this episode […]

Filed Under: Marketing Strategy Tagged With: Create uniqueness, Psychological Marketing, uniqueness

Why Clients Leave

Author: Sean D'Souza

Why Clients Leave

Why do clients leave? It seems odd, doesn’t it? When you ask a client why they join, they seem to suggest it is all about information and content, but then they inexplicably leave. They seem to suggest they need either better content, or they need time to implement the content. But that’s rarely the case, […]

Filed Under: Marketing Strategy Tagged With: client attraction, client dropouts, power of group

How To Grow Your Small Business (And Have a Good Life)

Author: Sean D'Souza

How to Become An Overnight Success

How do you instantly grow your small business? How do you become “rich” overnight? These are the frustrations we have to deal with, almost every single day as we wade through the temptations of the internet. It almost seems like a lottery, doesn’t it? But people win the lottery, don’t they? And so we fancy […]

Filed Under: Marketing Strategy

Why You Need An Offline Event To Boost Your Chances Of Success

Author: Sean D'Souza

Why You Need An Offline Event to Boost Your Chances of Success

Most of us dream of having an online business We are led to believe it’s fine to just start up a blog and the audience will show up. Reality is a lot different. It takes time for an audience to appear. And when they do appear, it takes time to trust you. So how do […]

Filed Under: Marketing Strategy Tagged With: offline success, online business, workshop

How To Get Clients To Return Repeatedly

Author: Sean D'Souza

How to Get Clients To Return To An Offline Event

How do you get clients to return? One of the most underrated tactics is often right under your nose. Yet most people having events don’t realise the mistake they’re making and have to work a lot harder to get clients to come back. In this episode we look at what every business should do: not […]

Filed Under: Marketing Strategy Tagged With: Brain Audit, get clients, testimonials

Why You Should Stop Looking For Your Passion (And Let It Find You Instead)

Author: Sean D'Souza

Why you should stop looking for your passion (and let it find you instead)

Most of us are told to start up a business doing what we’re passionate about. There’s just one problem. We don’t know what we are passionate about in the first place. How are we supposed to find something we know nothing about? Let’s explore the concept of passion and how to stop looking for it, […]

Filed Under: Marketing Strategy Tagged With: find passion, start a business

16 Years of Psychotactics—and a Tiny Bonus!

Author: Sean D'Souza

16 Years of Psychotactics—and a Tiny Bonus

Well, not quite 16 years. 16 years, one month and a few days. But 16 years ago, this is approximately how it all started. I gave a presentation. I was asked for notes. I didn’t have notes. I wrote a document. Whether this was the exact document, I’m not sure. But it’s close enough. This […]

Filed Under: Marketing Strategy Tagged With: Brain Audit, sean d'souza

Six Questions To Get Outstanding Testimonials

Author: Sean D'Souza

The Brain Audit Book Options: Why Clients Buy And Why They Don't

(This is an excerpt from The Brain Audit) The Brain Audit—Bag 5: The Testimonials You’ve seen résumés haven’t you? And what’s common with all the résumés on the planet? Yup, they’re all created to make the candidate look wonderful. Yet what’s the first thing a company does when you present them with a résumé? They […]

Filed Under: Marketing Strategy Tagged With: 6 questions, Brain Audit, powerful testimonials, six questions

Passion Projects: How They Can Completely Change Your Business

Author: Sean D'Souza

Passion Projects: How They Can Completed Change Your Business

Take time off? Doesn’t everyone want that? So how are you supposed to achieve that force of business? How do you get to downtime? And what about the passion projects you’ve been putting off for so long? In this episode we wrestle with the remaining two forces of business and start on a journey that’s […]

Filed Under: Marketing Strategy Tagged With: downtime, forces business, passion projects

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  • Home
  • About Us
    ▼
    • Philosophy
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  • Free Articles
    ▼
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    ▼
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      ▼
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      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
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    ▼
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