If you were asked: What is the uniqueness of this podcast, would you be able to answer the question? The chances are that you might state one of the features, but not what makes it truly unique. What do you have to do to make the uniqueness come to life? And how do you get […]
Psychological Marketing Strategy: Tactics And Marketing Tips
Does marketing involve psychology? What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?
Running any business involves a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.
So how do use psychology as part of your marketing strategy?
This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.
In the articles below, you will learn about:
- Why staying small is a good business strategy
- What is uniqueness and how to use it to increase sales
- The strategy of retaining clients
- The psychological triggers in marketing
- How to get testimonials for every product
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing strategy from Psychotactics
Company of One: Why Staying Small Is Smart: Book Review (Part 2)
Big companies talk a lot about leadership. However you and I may not have that big charisma factor. What do we have to do to get things done when working with freelancers? What if we need to work with several team members? In this episode, we look at how the primary task is to get […]
Why Staying Small Is Probably A Smarter Move
Think Big. Really? Studies show us that scaling up is often disastrous for most companies But what’s the alternative? That’s what we look at in this book review—well, chapter review—of Company of One by Paul Jarvis. Instead of driving ourselves crazy, we bring in sanity and upper boundaries to our business, while living a very […]
Three Simple Ways To Make Sure You Get Paid On Time
One of the most mind numbing tasks is to get a client to pay for the job you’ve completed Clients tend to be slow with payments or just default. But is there a way to avoid such a mess? There’s not just one, but three separate ways to go about it. Let’s find out how […]
Why You Should Ignore Your Competition
It seems natural to keep an eye, even get obsessive about your competitors. However, it’s a poor strategy for many reasons. In this episode, we make the case for why the competition doesn’t really matter as much as you think. And why focusing on them could possibly cause clients to desert you, instead. Right click […]
Why Onboarding is Crucial (And Most Companies Ignore It)
Is it hard to get a client? Sure it is, but how many of us “lose” the client within minutes or days? We may not realise it, but without a very clear on-boarding system, clients simply get confused and leave. Or they feel unsafe and don’t consume your product or service. The question is: how […]
Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services
When a client buys your product or service, they obviously like it at some level, right? So why is it so very hard to get feedback? The answer may not lie in the act of feedback itself, but instead in trust factors, formats and follow up .Find out how the simple act of feedback is […]
How To Create A Uniqueness That’s Difficult For Competition To Replicate
Finding or creating a uniqueness is hard enough all by itself. But how can your small business create a stunning uniqueness as well as defend it mightily from your competition? Tah, dah, you bring on the power of difficulty, both for you and for them. What’s the power of difficulty? Find out in this episode […]
Why Clients Leave
Why do clients leave? It seems odd, doesn’t it? When you ask a client why they join, they seem to suggest it is all about information and content, but then they inexplicably leave. They seem to suggest they need either better content, or they need time to implement the content. But that’s rarely the case, […]
How To Grow Your Small Business (And Have a Good Life)
How do you instantly grow your small business? How do you become “rich” overnight? These are the frustrations we have to deal with, almost every single day as we wade through the temptations of the internet. It almost seems like a lottery, doesn’t it? But people win the lottery, don’t they? And so we fancy […]
