Most of us dream of having an online business We are led to believe it’s fine to just start up a blog and the audience will show up. Reality is a lot different. It takes time for an audience to appear. And when they do appear, it takes time to trust you. So how do […]
Marketing Strategy: Archives—Psychotactics
Simple Marketing Strategy for your business plan. Tactics and marketing strategies for business success.
How to Get Clients To Return Repeatedly: Episode 163
How do you get clients to return? One of the most underrated tactics is often right under your nose. Yet most people having events don’t realise the mistake they’re making and have to work a lot harder to get clients to come back. In this episode we look at what every business should do: not […]
16 Years of Psychotactics—and a Tiny Bonus!
Well, not quite 16 years. 16 years, one month and a few days. But 16 years ago, this is approximately how it all started. I gave a presentation. I was asked for notes. I didn’t have notes. I wrote a document. Whether this was the exact document, I’m not sure. But it’s close enough. This […]
Six Questions To Get Outstanding Testimonials
(This is an excerpt from The Brain Audit) The Brain Audit—Bag 5: The Testimonials You’ve seen résumés haven’t you? And what’s common with all the résumés on the planet? Yup, they’re all created to make the candidate look wonderful. Yet what’s the first thing a company does when you present them with a résumé? They […]
Unusual Methods to Find Outstanding Coaches: Episode 151
How do you find a good coach? We’ve all done courses that have been a waste of time, money and energy. Yet, finding a great coach isn’t easy, is it? There doesn’t seem to be any way to know in advance how good (or bad) a coach will be. Or is there? There are a […]
How to Effectively Test Your Uniqueness: Episode 224 or 142
When you create your business, product or service uniqueness, do you need to test it? Incredible as it seems there’s little point in doing any testing at all. Let’s find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies […]
How To Quickly Create Your Uniqueness: Episode 141
How do you position your products and services? Finding your uniqueness is incredibly difficult, yet some companies do it consistently well. How do you learn from their ability to position their products and services? Also, do you really need a uniqueness for every business product and service? The answer is “yes” and this episode will reveal […]
How To Validate Your Business Idea (And Overcome Self-Doubt): Episode 137
How do you know whether your business idea is good or bad? Is there a system of validation for your info-products, courses and workshops, or do you just go with the wisdom of the crowds? This episode shows you exactly what causes one business idea to fail and the other one to succeed. This series […]
How to Make the Mental Leap From a Job into Entrepreneurship: Episode 110
You don’t know if it’s the right time to jump into being an entrepreneur. What about the mortgage, the family and the bills? And how do you deal with the fear? How do you stay steadfast to your vision? And what about focus? These questions spin in your head over and over again. This episode […]
How To Avoid Painful Clients (And Find Amazing Ones Instead): Episode 94
There seem to be two sets of clients: really painful ones and amazing It’s the painful ones that seem to drain an enormous amount of energy and time. They’re the ones that you constantly have to battle with. But how do you know in advance how to avoid these clients? There are red flags in […]
