Let’s say for a moment your name is Richard. And as Richard you’ve developed some great beach tennis bats. And, let’s just say the bats are really something. You’ve spent a good year or two getting it up to your standards. And now you have just one problem: Your sticker price is too cheap. Cheap? […]
Pricing Strategy: How To Price Your Product Or Service—Psychotactics
Do lower prices or higher prices work? What pricing strategy can you use to get customers to buy the higher price option time and time again?
Learn the pricing strategy that we use at Psychotactics. These strategies have been tested and have been proven to work every time.
In the articles below, you will learn about:
- The psychology of pricing
- How to price your products
- How to retain customers and charge higher prices
- When to charge higher or lower prices
- How to communicate with existing customers before raising your prices.
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will show you how to implement one pricing strategy immediately.
Warm regards
Sean D'Souza
P.S. Don't forget to look at Page 9 of the Pricing Report.
You can use the same pricing grid to raise prices by 10-15% immediately and systematically and not lose customers. You will find it at the end of every pricing article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
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Articles on pricing from Psychotactics
Want To Raise Prices? How To Best Communicate With Existing Customers On Price Increases
Remember when you were 10 years old and it was almost time for bed? At the moment it was bed o’clock one of your parents would snatch you up without warning and march you straight to bed, right? Of course not Parents aren’t silly. Even when they know that bedtime is at the same hour […]
Why A Different Name Can Increase Your Product Price By 1000%
Is a sum of $229 expensive? It really depends, doesn’t it? What’s the $229 for? Is it for a book? A half day event? A workshop? An online workshop? A course? A set of 8 DVDs? What always matters isn’t the content itself, but the packaging So, for instance, let’s say you took a book […]
The Science of Undervaluing Yourself (And How To Overcome It)
Do we charge less? Do we value ourselves less than we should? Do you think that sometime in the future, there will be this perfect product at the perfect price, and the perfect client will come along? I used to have a client who had exacttttttly the same problem And I can categorically tell you […]
Why Customers Buy Products At Higher Prices (More Than 95% of the time)
Imagine you’re going to a workshop. The price of the workshop is $700 (Let’s call this Option A). And then there’s a premium version of the workshop that’s priced at $770 (Let’s call this Option B). Which of the two options would you choose? The higher price or the lower price option? I know, before […]
Pricing: Should You Allow The Customer To Decide?
In the year 2007, the rock band Radiohead did something really unusual. They gave their customers the chance to pay whatever they wished for the album. If you wanted it free, it was yours to have. If on the other hand you wanted to pay a few bucks, well, that was your prerogative as well. […]
Pricing Too High: How Do You Get Out Of A Sticky Situation?
On June 29, 2007, Apple brought out the iPhone—and then promptly cut back the price by a third as December approached. That was a chunky $200 off. And buyers got mad. Especially when you consider Apple’s situation where early adopters are more rabid than the usual rabid fans. These early adopters would have slept out […]
Why It’s Silly Not To Announce A Price Rise
Imagine you’re driving down the road to fill some petrol. As you get to the petrol station, you see the headlines on the newspaper, letting you know that petrol prices are likely to go up by 20 cents. What do you do? Fill just $10 worth of petrol in your tank? Or $20? Or do […]
Why Roger Does No Networking: The Power of Recurring Payments
Right outside my front door is a guy called Roger. And Roger has almost zero-cash flow problems. He also happens to have no need to go to networking meetings And no need to do any advertising or marketing whatsoever. You see, Roger mows the lawns. And he’s got a revenue-generating system that most businesses never […]
How To Make A Godfather-Offer
I’ve never actually seen ‘The Godfather’. Or read the book. I know, I know, I haven’t lived. 🙂 But I’ve lived long enough to understand the concept of a Godfather-offer. Namely: To make a offer that simply cannot be refused. Cannot be refused? Does such an offer exist? Yes, it does, but only once you […]
