The biggest underlying success factor of a business is repeat clients. Yet time and time again, we have to keep looking for new clients. This sorry situation is often because we are seduced by information, not results. We know results are important, but we still go in the “opposite” direction. How do we solve this […]
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The Not So Obvious Angles For Succeeding In Life
Do you remember the story of the Three Kings in the Bible? You might have heard that they didn’t come empty-handed. That’s because they understood one of the core principles of living was “giving”. Not all the advice you get is obvious. Let’s look at some of the not-so-obvious angles for succeeding in life. Right click […]
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The StoryTelling Live Online Course With Sean D'SouzaLearn how to construct a story with confidence, so that you can confidently use it in your writing, speaking or on video. Story Telling CourseOn sale now (special early bird price) How to stop a story from going off the rails (and boring your audience) We are all [...]
Why We Struggle With Writing Well (And How Your Brain Is Trying to Drive You Crazy)
When we first start writing, we know we’re hopeless. However, in time, we all get to the stage where we’re average. What does it take to become outstanding and then an absolute maestro in writing? The answer doesn’t lie in “practice, practice, practice”. Instead, it’s something as mundane as a combination of “structure” and “confidence”. […]
Suddenly Talented
Suddenly TalentedThe Road to "Doable Greatness"(How To Overcome The Struggle Of Learning) Let's say you want to be outstandingly good at something; do you have to be a genius at it? Do you really want to be a genius? What if you just wanted to be very good at something; do you need to be [...]
Storytelling: How To Write Non-Boring Stories (While Using Rather Boring Situations)
You’d think you would need to have some scintillating stories to write a metaphor. Or worse still, you’d believe it’s a skill that only some people have and can never be learned. Well, you know what they say, right? The proof of the pudding is in the eating. And the proof of writing metaphors isn’t […]
How To Become Fluent At Almost Any Skill In A Matter Of Weeks (And What Stops Us From Being Fluent)
Can you become fluent in a week? We all seem to know that fluency takes time—lots and lots of it. It also takes a lot of effort and learning. We’re told that to be fluent, we have to put in thousands of hours of work. However, what if that premise were wrong? What if you […]
Sales Pages – How To Fix Three Core Elements On Your Sales Page And Avoid Procrastination
When creating sales pages – or even when fixing them, you have a long list of elements to tackle. So many, in fact, that you may just put off the fix for a few weeks, which ends up taking a few months. The reality is that you and I can’t do it all at once. […]
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Why Headlines Need To Avoid the Shotgun Approach: Using Pet Peeves
How do I write my headline? How to write great headlines that keep readers engaged? And does a headline gets the client’s instant attention? Let’s find out, shall we? You’ll see the waffle in headlines everywhere you look. You’ll see a headline that’s weak. And wimpy. Headlines that say: “Do you fit this category?” (As […]
