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The Kiss of Death: How to Read Between The Customer’s Lines

Author: Sean D'Souza

Read my lips. No, not mine. The lips of the customer. Here’s one of three things customers are telling you, right after you’ve made your presentation about your your product or service. Your product or service is boring. Your communication is boring. Where have you been all my life? But they don’t say any of […]

Filed Under: Article Writing Tagged With: Article Marketing, Article writing, Article Writing Secrets

The Power of ‘Knew’ and ‘New’

Author: Sean D'Souza

If you were to step into a disco today, you’d run bang, smack into a hit song by Madonna. It’s a song called ‘Hung Up.’ And then your fingers would start snapping. Your feet would go tappity-tap. And you’d find the tune familiar. …Even though you’ve never heard the song before So what’s in the […]

Filed Under: Article Writing Tagged With: Article Marketing, Article writing, Article Writing Secrets

Slip-Sliding: How To Get Customers To Read Every Word Of Your Copy

Author: Sean D'Souza

Do you know how you flip one page of a novel, not expecting to read the book, and before you know it, whooops away you go, and then you’re reading, and reading, and reading…and may I add…reading. Copywriting isn’t much different. If you write copy that slip-slides, then your audience will read it to the […]

Filed Under: Article Writing Tagged With: Article Marketing, Article writing, Article Writing Secrets, Copywriting

How Pre-Sell Sold The Article Writing Course In Fewer than 24 Hours

Author: Sean D'Souza

  A client wrote to me and told me that he was amazed that we’d managed to sell an extremely high-priced course in a matter of 24 hours. He was curious. How is it possible to sell a course in fewer than 24 hours when the price tag is well over $2000? And here’s what […]

Filed Under: Pre-Sell Tagged With: article, article strategy, Article writing, Article Writing Secrets, pre-sell works

Why “WHAT” is a Good Starting Point for Most Article Outlines

Author: Sean D'Souza

In any article writing outline you could start with just about any point of view. Your article could start off answering the questions “why, how, when” etc. So why start with “What”? And when do you start with “What”? There’s a simple answer… “What” brings all your readers on the same page in a microsecond. […]

Filed Under: Article Writing Tagged With: Article Marketing, Article Writing Secrets

How to Create An Overview Topic (Without Spending All Day)

Author: Sean D'Souza

What is an overview of a topic? How do we write an overview for an article topic? Let’s say you want to write about New Zealand. Or electric chairs. Or malaria. Or just about any topic that has enormous potential and detail. The problem is simple: Where do you start? Even at the outline stage, […]

Filed Under: Article Writing Tagged With: Article Writing Secrets, writing articles

Article 1: How To Get More Customers

Author: Sean D'Souza

You could break your head trying to drum up one customer at a time.Or you could get yourself a strategic alliance. Or even better, a bunch of strategic alliances. So you rev yourself up. You dash off a series of emails. And nothing. Not a peep out of the strategic alliances. You try, try and […]

Filed Under: Article Writing Tagged With: article secrets, Article Writing Secrets, headlines writing

How A Few Measly Words Can Dramatically Improve Your Article Headlines

Author: Sean D'Souza

Dramatically Improve Your Article Headlines

Put couple of tablespoons of petrol in your car’s tank today. And see what happens to the car. I’ll tell you what. It’ll probably take you a few inches further. And you’ll say to yourself: “What the heck? What difference will a few inches make?” Just as you’d say: “What the heck? What difference will […]

Filed Under: Article Writing Tagged With: article secrets, Article Writing Secrets, headlines writing

How To Become An Expert In Your Industry

Author: Sean D'Souza

Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look atyou and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from that […]

Filed Under: Article Writing Tagged With: Article Marketing, article strategy, Article writing, Article Writing Secrets, Marketing strategy

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The Headline Report why headlines fail report

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  • Home
  • About Us
    ▼
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    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
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    ▼
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    • Start Here First
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      ▼
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      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
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    ▼
    • Online Courses
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