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Getting Email Headlines Read

Author: Sean D'Souza

There’s a reason for putting the brand name as well as the headline in the subject line. It’s called getting your attention. See, customers subscribe and then they forget you. And yes, a great headline can catch their attention, provided you write a great headline. Most of us fall in love with our headlines, but […]

Filed Under: Article Writing Tagged With: Article writing, Article Writing Secrets, Copywriting

The Kiss of Death: How to Read Between The Customer’s Lines

Author: Sean D'Souza

Read my lips. No, not mine. The lips of the customer. Here’s one of three things customers are telling you, right after you’ve made your presentation about your your product or service. Your product or service is boring. Your communication is boring. Where have you been all my life? But they don’t say any of […]

Filed Under: Article Writing Tagged With: Article Marketing, Article writing, Article Writing Secrets

The Power of ‘Knew’ and ‘New’

Author: Sean D'Souza

If you were to step into a disco today, you’d run bang, smack into a hit song by Madonna. It’s a song called ‘Hung Up.’ And then your fingers would start snapping. Your feet would go tappity-tap. And you’d find the tune familiar. …Even though you’ve never heard the song before So what’s in the […]

Filed Under: Article Writing Tagged With: Article Marketing, Article writing, Article Writing Secrets

Why Headlines Need To Avoid the Shotgun Approach: Using Pet Peeves

Author: Sean D'Souza

You’ll see the waffle in headlines everywhere you look. You’ll see a headline that’s weak. And wimpy. Headlines that say:“Do you fit this category?” (As in: Do you have these problems in sales?) And then that headline proceeds to list every sort of problem, relating to every sort of target audience that could possibly be […]

Filed Under: Article Writing Tagged With: Article Marketing, Article writing, Article Writing Secrets, Copywriting

Slip-Sliding: How To Get Customers To Read Every Word Of Your Copy

Author: Sean D'Souza

Do you know how you flip one page of a novel, not expecting to read the book, and before you know it, whooops away you go, and then you’re reading, and reading, and reading…and may I add…reading. Copywriting isn’t much different. If you write copy that slip-slides, then your audience will read it to the […]

Filed Under: Article Writing Tagged With: Article Marketing, Article writing, Article Writing Secrets, Copywriting

How To Avoid Barriers That Weaken Your Headlines

Author: Sean D'Souza

Assume I visited your home. How would I enter? Through the window, or the backdoor. Surely you’ve reserved the chimney for good ol’ Santa. So where do I enter? Why through the door, right? And when you write copy, what’s your door? Why the headline. So think about it. How many obstacles would you put […]

Filed Under: Article Writing Tagged With: Article Marketing, Article writing, Article Writing Secrets

How Pre-Sell Sold The Article Writing Course In Fewer than 24 Hours

Author: Sean D'Souza

  A client wrote to me and told me that he was amazed that we’d managed to sell an extremely high-priced course in a matter of 24 hours. He was curious. How is it possible to sell a course in fewer than 24 hours when the price tag is well over $2000? And here’s what […]

Filed Under: Pre-Sell Tagged With: article, article strategy, Article writing, Article Writing Secrets, pre-sell works

Do Long or Short Headlines Work Better?

Author: Sean D'Souza

Let’s say I told you to go down to the supermarket. And I gave you directions. Take the first left, and then take a right at the fifth corner. After which you take a U-Turn at the traffic lights. But don’t miss the right hand turn, which you’ll see right after the roundabout. Huh? What […]

Filed Under: Article Writing Tagged With: article secrets, Article Writing Secrets, headlines writing

Why “WHAT” is a Good Starting Point for Most Article Outlines

Author: Sean D'Souza

In any article writing outline you could start with just about any point of view. Your article could start off answering the questions “why, how, when” etc. So why start with “What”? And when do you start with “What”? There’s a simple answer… “What” brings all your readers on the same page in a microsecond. […]

Filed Under: Article Writing Tagged With: Article Marketing, Article Writing Secrets

How to Create An Overview Topic (Without Spending All Day)

Author: Sean D'Souza

What is an overview of a topic? How do we write an overview for an article topic? Let’s say you want to write about New Zealand. Or electric chairs. Or malaria. Or just about any topic that has enormous potential and detail. The problem is simple: Where do you start? Even at the outline stage, […]

Filed Under: Article Writing Tagged With: Article Writing Secrets, writing articles

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The Headline Report why headlines fail report

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