How “do” you deal with refunds? Here’s how we deal with refunds. Technically speaking, any product has a 30-60 refund policy. And legally speaking, you’re within your rights to stick to your policy if you choose to do so. After all, when a customer agrees to the purchase policy, they’re “signing a virtual contract”. But […]
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Psychotactics Blog
Why Lack of Frequency Will Cripple Your Business Growth
What’s the most important act you need to do for your business today, tomorrow, and till the year 2025? You need to talk to your customers. You need to talk to your customers on pre-fixed days. You need to talk to your customers on pre-fixed days till the year 2025. And I’ll tell you why. […]
[Continue reading...]Why An Audience Matters (More Than Talent)
I was lousy at marketing. Well, let’s put it this way: I was (and still am) an outstanding cartoonist. And marketing was nowhere close to being my forte. I’d write, but I’d agonise over it. The only thing that kept me going was the audience. Audiences are needed…and not just for those who are struggling […]
[Continue reading...]Should You Share Your Philosophy With Your Clients?
If my estimate is right, you should be reading this blog about the exact time I’m speaking in Chicago (at the System Seminar). And my presentation is about ‘How To Increase Prices (Without Losing Customers)’. So what’s philosophy got to do with conversion? And should you put in philosophy into a conversation with clients? That’s […]
[Continue reading...]The Picasso Principle
There’s a story (true or false, I don’t know) about the famous artist, Pablo Picasso. It seems a woman came up to him and asked him to sketch something on a piece of paper. He sketched it, and gave it back to her saying: “That will cost you $10,000”. She was astounded. “You took just […]
[Continue reading...]Why Publishers Are Stupid About Book Pricing
Book prices are run by fear, not by what’s happening in the real world. You can buy a book today from Amazon at $10. And it’s acceptable to get a book at $10 only because your neighbourhood publisher doesn’t have the nerve that his local restaurant has. My curry at the local takeaway now costs […]
[Continue reading...]Is Less, More?
It’s fine to say ‘less is more.’ But instead ‘more is not less.’ And often certain phrases like this get thrown about without any real frame of reference. For example: Let’s say you sat down to dinner. And you got three olives and a glass of water. That’s less. And you’re still hungry. On the […]
[Continue reading...]Hmmm, Trouble at 4am…(Why You Need To Test Your Broadcast Settings)
Don’t you hate it when you run into trouble you hadn’t expected? Well that’s just how things are. Chaos happens. And of course the chaos happens at the very last minute too. I’m headed to the US this evening, and suddenly realised that the updates to the podcasts weren’t happening at all. This means I […]
[Continue reading...]The Concept of Spinning Plates
Most people want to do everything. They want to do blogs, websites, video, Twitter, Facebook and add another twenty thousand things to that list. What’s worse is that they get bad advice. People giving advice tell you, you should branch out, do different things. And that you if you do different things, you can become […]
[Continue reading...]Why You Need To Stop Talking About The Economic Crisis Right Away
Ok, so I goofed. I said ‘economic crisis.’ But listen to me. Stop it. Stop talking about it. Stop talking about it, because bad as it is/will be, everyone is fed up already. Yes, even though I’ve been rambling about the crisis in earlier posts, the time has come to stop it. Because everyone is […]
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