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Psychotactics Blog

How To Validate Your Business Idea (And Overcome Self-Doubt)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why you should stop looking for your passion (and let it find you instead)

How do you know whether your business idea is good or bad? Is there a system of validation for your info-products, courses and workshops, or do you just go with the wisdom of the crowds? This episode shows you exactly what causes one business idea to fail and the other one to succeed. This series […]

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Next Marketing Strategy Article: When Things Went Wrong at Psychotactics (And What We Learned From Our Mistakes)
Next Step: Read actionable articles on marketing strategy.

Why Success Is Hindered By The Lack of the Tolerance Effect

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

How does tolerance play a role in small business? It might not seem like tolerance is the root for success, but if you dig deeper, you’ll find that small businesses struggle without the core concepts of tolerance. So how does tolerance play a part in something like a successful artwork, or music, or the next […]

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Next Psychological Marketing Article: How To Increase Energy (Even In The Midst of Chaos)
Next Step: Read actionable articles on psychological marketing.

How To Be Productive And Not Burn Out

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

hy Landing Your 'Planes' Will Lead To Greater Profits

Do you see marathon runners doing laps after they run past the finish line? A marathon, often run in trying conditions is the perfect example of how you and I should feel after completing a project. We should feel exhausted, yet many of us believe we’re likely to do laps shortly after our epic run. […]

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Next podcasts Article: Why Landing Your ‘Planes’ Will Lead To Greater Business Profits
Next Step: Read actionable articles on podcasts.

How To Achieve A Lot—The Three Part Formula

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

How do you maintain a high productivity level when switching tasks? How do you get the brain and body to handle the transition? And how do you manage the transitions with a minimum amount of fuss? Right click here and ‘save as’ to download this episode to your computer. Re-release: How To Achieve A Lot—The Three […]

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Next Learning Article: What I Learned Last Year (And How It Made Me Calmer)
Next Step: Read actionable articles on learning.

Why Landing Your ‘Planes’ Will Lead To Greater Business Profits

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Cuatro flying a plane

You’ve seen how planes circle the airport, right? Well, eventually all those planes have to land, that much we’re sure about However, let’s look at your business project list and see what’s on it. That’s the exercise I went through a few weeks ago and I realised that some of my “planes” weren’t landing at […]

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Next podcasts Article: Why New Products and Services Create Risk
Next Step: Read actionable articles on podcasts.

How To Increase Energy (Even In The Midst of Chaos)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Increase Energy (Even In The Midst of Chaos):

“I wasted too much time getting angry”. So said world-famous tennis champion, John McEnroe. McEnroe and arch-rival, Jimmy Connors had similar temperaments on the court. Both were easily provoked. Yet both of them managed to get to the No.1 ranking in the world for many years consecutively. Yet McEnroe was gone from the tennis scene […]

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Next Psychological Marketing Article: How To Slow Down (Without Losing Momentum)
Next Step: Read actionable articles on psychological marketing.

When Things Went Wrong at Psychotactics (And What We Learned From Our Mistakes)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

In a small business, strategy and tactics often go wrong. Yet all you hear about is success, success and how someone made it big. This episode is about some bad judgment calls and also about plain pomposity. It’s taught us to be better marketers and better people. In this episode Sean talks about Story No.1—The Internet […]

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Next Marketing Strategy Article: The Insider Story of Psychotactics (Working With A Partner)
Next Step: Read actionable articles on marketing strategy.

Landing Pages: Why We Fail to Attract the Right Clients

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

Why do some landing pages work while others fail? The core of a landing page lies in picking a target profile. Yet, it’s incredibly easy to mix up a target profile with a target audience. And worse still, the concept of persona comes into play. How do we find our way out of this mess? […]

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Next Copywriting Article: How To Write A Sales Page Using The Bottom-Up Method
Next Step: Read actionable articles on copywriting.

How To Slow Down (Without Losing Momentum)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

The Art of Stillness: Adventures in Going Nowhere This is an elaboration/review of the book by Pico Iyer. How do you slow down? What do you mean by going nowhere? And how can we slow down with our busy business and family life? In this episode Sean talks about Part 1: The Passage To Nowhere Part 2: […]

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Next Psychological Marketing Article: Three Definitions of Talent—And Why They’ll Help You Understand Yourself Better
Next Step: Read actionable articles on psychological marketing.

What I Learned Last Year (And How It Made Me Calmer)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

The Power of the Diversion Everyone loves a fabulous year, but the best years for us are those that aren’t terribly great. We learn more, and go through a revolution in such “difficult” ways. That was last year for me. Life took me on diversions I hadn’t expected and to me that became the most […]

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Next Learning Article: How To Speed Up Learning with Deconstruction
Next Step: Read actionable articles on learning.
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes