Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Well, not quite 16 years. 16 years, one month and a few days. But 16 years ago, this is approximately how it all started. I gave a presentation. I was asked for notes. I didn’t have notes. I wrote a document. Whether this was the exact document, I’m not sure. But it’s close enough. This […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Competition? That’s the enemy isn’t it? Why would you sell or worse, give the competition your ideas? It doesn’t seem to make sense at all and yet it’s a very solid business strategy—and especially for small business. In this episode, you’ll find three solid reasons why competition can change your life for the better. Right […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
(This is an excerpt from The Brain Audit) The Brain Audit—Bag 5: The Testimonials You’ve seen résumés haven’t you? And what’s common with all the résumés on the planet? Yup, they’re all created to make the candidate look wonderful. Yet what’s the first thing a company does when you present them with a résumé? They […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Take time off? Doesn’t everyone want that? So how are you supposed to achieve that force of business? How do you get to downtime? And what about the passion projects you’ve been putting off for so long? In this episode we wrestle with the remaining two forces of business and start on a journey that’s […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
No one thinks running a small business is easy But even so, there are forces that pull you in all directions. These forces almost seem to tear at us as we go through our daily work. It’s not just a question of coping with the forces. We have to somehow make them part of our […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
What makes an article stand out? Articles can be mundane or enthralling. But what makes an article stand out? The short answer is enthusiasm. Yet, it’s not easy to know how to create enthusiasm in an article, is it? Let’s step through the three phases that makes your article pack a rollicking amount of enthusiasm. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you find a good coach? We’ve all done courses that have been a waste of time, money and energy. Yet, finding a great coach isn’t easy, is it? There doesn’t seem to be any way to know in advance how good (or bad) a coach will be. Or is there? There are a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Can you really double your sales of a product you’ve created a while ago? And why are satellite products so very useful to clients and profitable to your info-product business? Let’s look at info-products as we’d look at a piece of software like Photoshop. Find out the magic that already exists within your info-product and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When creating an information product is the client important? It might seem that a client is extremely important when creating an information product. After all, you’re getting them to tell you exactly what she needs. However, more often than not, this method is a recipe for disaster. Even so, the client is extremely useful in […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When you create your business, product or service uniqueness, do you need to test it? Incredible as it seems there’s little point in doing any testing at all. Let’s find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies […]
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