So you’re new. No one knows you from a bar of soap. And everything that needs to be said has already been said before. Whether you’re in online marketing, health and fitness, or just about any small business, it’s been. Or has it? Why would customers continue to seek you out even if you’re seemingly […]
Psychological Marketing Strategy: Tactics And Marketing Tips
Does marketing involve psychology? What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?
Running any business involves a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.
So how do use psychology as part of your marketing strategy?
This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.
In the articles below, you will learn about:
- Why staying small is a good business strategy
- What is uniqueness and how to use it to increase sales
- The strategy of retaining clients
- The psychological triggers in marketing
- How to get testimonials for every product
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing strategy from Psychotactics
Six Steps to Getting Amazing Response From Clients
What’s the secret to getting results? Amazingly it’s not some online marketing trick or strategy. It’s just plain old follow up. But how do you follow up? And how can you have a marketing strategy—especially for your small business? In this episode of the Three Month Vacation from Psychotactics, you learn exactly how to follow […]
The Bikini Principle: Why It’s A Cool Attraction Factor
The bikini concept or bikini principle works on a simple idea. That by giving away 90% of the concept, and keeping 10%, the attraction factor is just as strong, if not twice as strong. And yes, what the bikini didn’t reveal, was the part the audience most want, and was the part they were willing […]
Strategies vs. Tactics: Which One Is Superior?
When you’re a small business, you have what seems like a terrible choice: tactics or strategy. But do you really have to choose? How do online or offline strategies differ from tactics? Can you get by on marketing tactics alone? There is a difference and this podcast shows you how to not just tell the […]
Why Focusing on ‘One Concept’ Helps Create Powerful InfoProducts
I don’t know if you’ve read a watercolour instruction book before. But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic. And then you open the book, and guess what? One page. […]
The 6 Most Important Lessons In Marketing
1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our members at 5000bc. We also let them know about […]
Is The Four-Hour Work Week A Waste Of Time?
There’s a difference between the “four-hour workweek” and magic. You can create revenue in a short week. You can’t create magic. Magic is what we all want to create with our work. Most of us love our work.
What You Can Learn from “Snake Oil” Gurus
You probably don’t like snake oil gurus. They pad their products with fluff, promise you the earth and don’t deliver. And yet, the next time someone says: I’ll show you how to convert thousands of people to your blog without doing more work—boof, you’re in. So why do snake oil gurus work, when your business […]
Why You Need To Treat “Amazing” Marketing Strategies With A Little Caution
There’s an episode on the TV comedy series, “Everybody Loves Raymond” and it involves a recipe. It goes like this… The daughter in law wants a recipe. The mother in law is keen to show that’s she no Scrooge and offers to give the recipe. There’s just one thing missing—yup, the secret ingredient that makes the […]
Why You Really Need To Step Away From Work
When do you get your best ideas? No, not in the shower. You get them when you’re not at your computer Sit back and think about all the ideas that changed the direction of your life. And think of where you were at the time. Nope, still not in the shower. You were somewhere on […]
