Storytelling is a craft that small business owners need to improve their marketing. Without stories, a marketing strategy is like a boat without a rudder. Fact, figures and data can only go so far. Learn how stories help to create powerful marketing, in a completely non-threatening manner. Right click and ‘save as’ to download The […]
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The Hallelujah Moment: Why Being “Late To The Party” Is Not A Crisis For Your Business
When we sit down to write an article or create an information product, we often have a sinking feeling. We look around and find that it’s “all been done before”. That we have nothing new to add to the conversation. Why should we keep going despite these odds? More importantly, why is our hesitation driving […]
Storytelling
The StoryTelling Live Online Course With Sean D'SouzaLearn how to construct a story with confidence, so that you can confidently use it in your writing, speaking or on video. Story Telling CourseThe last batch sold out in 4 days. The next live online course will be held on June 2027. (For details about the course, [...]
Why You Should Pay Attention To Giving (And Why Receiving Is Just As Important)
Is giving better than receiving? Maybe not. If you’ve tried to give something to someone and they won’t accept it, you know exactly how it feels. We’re not talking about something creepy here. The stranger off the street is wary even if you’re handing out $100 notes, as giving has to have some trust involved. […]
Why “Write Every Day” Is Seriously Misunderstood (And Why It Prevents Us From Writing Every Day)
Write every day. Write every day. Write every day. We hear a lot of that advice when we start off writing. Yet, are we likely to misunderstand the meaning of “write every day”? Most of us believe we need to write at least an article a day, or at least some chunky bit of content. […]
Why Do Clients Sign Up? Understanding The Core Motivations That Attracts Clients
Have you ever wondered why people keep buying recipe books? Your grandma had a dozen books, so did your parents, and now, even if you’re not such a good cook, you’re likely to have a few around the house. There are tens of thousands of recipes in blogs and on YouTube. Even so, there’s when […]
How To Sidestep Chaos (Even When High Conflict Is Tearing Us Apart)
When I was 13 years old, my parents got involved in a court battle. I was past 40 when the issue was finally resolved. We don’t see ourselves wanting to engage in high conflict. Yet, there seems to be no way to avoid the tectonic forces of our world. No matter where you look online […]
Why You Should Never Trust A Silent Customer
We tend to think all is well with the world when no one complains. Yet, most customers rarely complain. Instead, they just walk out of the door, without saying a word. A silent customer is not necessarily an asset. How can you get your customer to be a little more ‘noisy’—and why you should start […]
Three Tips On How To Keep Writing (Against All Odds)
How do we keep writing? Are there specific writing tips you can follow to write better and get to the finishing line? We often go looking for a magical solution to help us write. And yet, the magic is usually found in the ordinary. How can seemingly repetitive advice help you become a consistently good […]
How To Build A List Systematically (And Get Clients To Buy From You Repeatedly)
Introduction When we start to build a list, we think of followers or fans, but all of these potential clients are elsewhere on YouTube, or Instagram or Facebook. We can’t wait for the fans to swell up in number. Instead, you need to move quickly. Even if you have just four-five fans, you need to […]
