Is giving better than receiving? Maybe not. If you’ve tried to give something to someone and they won’t accept it, you know exactly how it feels. We’re not talking about something creepy here. The stranger off the street is wary even if you’re handing out $100 notes, as giving has to have some trust involved. […]
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Why “Write Every Day” Is Seriously Misunderstood (And Why It Prevents Us From Writing Every Day)
Write every day. Write every day. Write every day. We hear a lot of that advice when we start off writing. Yet, are we likely to misunderstand the meaning of “write every day”? Most of us believe we need to write at least an article a day, or at least some chunky bit of content. […]
Why Do Clients Sign Up? Understanding The Core Motivations That Attracts Clients
Have you ever wondered why people keep buying recipe books? Your grandma had a dozen books, so did your parents, and now, even if you’re not such a good cook, you’re likely to have a few around the house. There are tens of thousands of recipes in blogs and on YouTube. Even so, there’s when […]
How To Sidestep Chaos (Even When High Conflict Is Tearing Us Apart)
When I was 13 years old, my parents got involved in a court battle. I was past 40 when the issue was finally resolved. We don’t see ourselves wanting to engage in high conflict. Yet, there seems to be no way to avoid the tectonic forces of our world. No matter where you look online […]
Why You Should Never Trust A Silent Customer
We tend to think all is well with the world when no one complains. Yet, most customers rarely complain. Instead, they just walk out of the door, without saying a word. A silent customer is not necessarily an asset. How can you get your customer to be a little more ‘noisy’—and why you should start […]
Three Tips On How To Keep Writing (Against All Odds)
How do we keep writing? Are there specific writing tips you can follow to write better and get to the finishing line? We often go looking for a magical solution to help us write. And yet, the magic is usually found in the ordinary. How can seemingly repetitive advice help you become a consistently good […]
How To Build A List Systematically (And Get Clients To Buy From You Repeatedly)
Introduction When we start to build a list, we think of followers or fans, but all of these potential clients are elsewhere on YouTube, or Instagram or Facebook. We can’t wait for the fans to swell up in number. Instead, you need to move quickly. Even if you have just four-five fans, you need to […]
Why You Should Not Write Like An Author When Writing Articles
Is there a difference between an author and a writer? Sometimes the articles you and I write seem boring—and they are. As you’d expect, there’s a reason why. We are trying to write from the ground up. We wake up wondering what we’ll write about, eventually figure out a topic and then get to outlining. […]
Why You Should Temporarily Ignore The “1000 True Fans” Concept – If You Want To Get Ahead
The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. Which sounds perfectly fine when you’re doing the multiplication, but it falls apart in reality? Where are the flaws in the 1000 true fans […]
The Brain Audit: 7 Part Series
Announcing: The Brain Audit Seven-Part Series(A seven-part video series that makes The Brain Audit work with even more precision than before)Plus the unedited transcripts to make notes as you listen Most sales pages never get written because it's too hard to do the target profile interview The most important element of The Brain Audit isn't [...]
