Psychotactics

Why Clients Buy—And Why They Don't

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How To Overcome The Impostor Syndrome (By Understanding The Psychology Of How It Works)

Author: Sean D'Souza

How To Overcome the Impostor Syndrome (By Understanding The Psychology of How it Works)

Many, if not most of us, have already experienced what it seems like to be a fraud in our mind. Still we can’t seem to shake the impostor syndrome. But what if we understood how the psychology works? Find out the twin factors ramming into you and me, and how we can avoid feeling like […]

Filed Under: Psychological Marketing Tagged With: Brain Audit 3.2, dartboard pricing, Impostor Syndrome

The Magic Of Set Up: Why Some Online Courses Are Better Than Others

Author: Sean D'Souza

How to Design Information To Avoid Client Mental Fatigue

What makes some courses vastly better than others? The answer lies not in the content, or the instruction, but rather in the set up. But why is setup so crucial? Setup becomes vital because it gets rid of clients that don’t follow instructions and gives you the cream of the crop. You get clients that […]

Filed Under: Courses Tagged With: 5000bc, Brain Audit 3.2, power of testimonials

Psychotactics Newsletters and Goodies

Author: Sean D'Souza

Click here to get all the latest updates.

Filed Under: Events Tagged With: Brain Audit 3.2, The Brain Audit Offer

Announcing Brain Audit 3.2 + Special Goodies Offer worth $158

Author: Sean D'Souza

If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009. Two years in the making… This book has been two years in the making, and now it’s finally out! And you not […]

Filed Under: Events Tagged With: Brain Audit 3.2

Important: Get A Birthday Bonus worth $158 The New Brain Audit 3.2

Author: Sean D'Souza

It is Psychotactics 8th birthday this August! Aug 17 is the date to be precise. That is today! While I’m singing Happy Birthday to Psychotactics, can you join inthe chorus, please? So yes, we’re feeling in a cake and champagne mood. And so that you can join in the celebration, here’s something for you…Special Goodies […]

Filed Under: Events Tagged With: Brain Audit, Brain Audit 3.2, brain audit tour

How a Tiny Little Book Launched Psychotactics

Author: Sean D'Souza

Early in the year 2002, Psychotactics didn’t exist. We weren’t selling any products. Barely even managing to get any consulting. And selling workshops or training to clients was just a dream. Then an amazing little book came to our rescue. Well, technically it wasn’t even a book. It was a presentation I’d made about ‘how […]

Filed Under: Consumption, Marketing Strategy, Why Clients Buy And Why They Don't Tagged With: Brain Audit 3.2, sean d'souza, The Brain Audit Story mp3 audio files, why cutomers buys and why they don't

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes