As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]
Why Plan A can severely reduce your momentum
Most people think momentum has only one step. That step is to move forward. And keep moving forward, no matter what the obstacles. These people have Plan A in mind, and by golly, Plan A is going to get done no matter what! But what if Plan A itself is a momentum-killer? So most days […]
The Evil Power of Self-Editing
When we sit down to do a project, we never seem to see the end of it. Let’s say you want to create a simple information product such as a fifteen minute audio. Technically speaking, this audio should take you fifteen minutes to create. If you sit down and write an outline, it should take […]
