Imagine I asked you a question. A simple question where you could choose the answer. And if you chose the right answer, you’d end up with about $20,000 more per annum (theoretically, of course) Imagine that. You’d have twenty thousand more buckeroos in the bank. But instead–strangely–you’ll choose to forfeit the $20,000. How could this […]
Why Discounting Sends Clients To Your Competition
Seven fire trucks. Six hours of belching smoke. Scurrying firemen scurrying around, desperate to contain, and eventually outfox the flames. And what happens right after your local mall has had a huge fire? Why a fire-sale, of course On Sunday morning, in the middle of the year, it was like being in the midst of […]
The ‘Logs in the Fire’ Success Code
Imagine you’ve got a fireplace. And a fire going. Now imagine if you throw one log in the fire. And then another and another. How do you make the fire into a roaring fire? Do you put less logs or more logs? What a silly question, eh? Well, it’s not silly after all. What’s the […]
You Are Not Your Customer
Here’s a trick question. Who owns your website? Who owns your business? Surely it’s you, right? You couldn’t be more wrong if you tried! So who on earth owns your business? Well, who owns Coke? Let’s go back to 1985. New Coke was the unofficial name of the sweeter drink introduced in 1985 by The […]
Revolution vs. Evolution-Based Businesses
There’s a sure fire formula for stunted growth. If you follow that formula, your business will grow, but it will only grow so much. And while its growing, it will always be struggling for funds and customers. And it’s because you chose evolution vs. revolution First, let’s define evolution… Evolution is pragmatic growth. You get […]
The Importance Of The Exit Clause (Especially When You Are A Small Business Owner)
Imagine you’ve stepped into a cinema. And the lights go dark. So dark that it’s hard focusing on your hand in front of you. And then you see it. So what do you see? Yup, it’s the ‘Exit Signs’. They glow in the dark. Isn’t that ironic? You’ve barely entered, and what you’re seeing are […]
Lesson Of The Moving Tree
Once upon a time there was a little tree. He sat in the soil and danced in the wind. And he looked around and saw the other trees. “Man, they sure look taller than me,” said the little tree. “Probably it’s the soil,” he mumbled. So he lifted up his roots and moved over to […]
Why Attraction and Conversion Need To Be Separated For Opt-In
To get a customer to opt-in may seem an easy process. But that’s only if the customer is already right in front of you. So if the customer is at your office, or on your website, then opt-in is relatively easier. But what if the customer is listening to your ad on the radio? What […]
The Brain Audit Workshop (In Vancouver + Washington DC) at 85% Off
Every four years at Psychotactics, we do something really interesting. We have a party. And we roll it up in a workshop. And we do it at a price so low, that it’s almost too hard to believe. And this year, we’re headed to Vancouver and Washington DC in September. The last time we had […]
How Guides Help Increase Consumption
Have you ever been to a party where you knew no one? And then like an angel, an old friend pops up with a big smile. Suddenly you feel relieved. Suddenly the anxiety-factor washes off you and you start to relax. That friend is simply acting as a guide She shows you around the place. […]
