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The Choice Paradox: Why Customers Want More And Less Simultaneously

Author: Sean D'Souza

Take out that cell phone from your bag.
 And look at the features. It can tell time; it can be a stopwatch; it can keep diary 
appointments; it can help you pass time with ingenious
 little games; it can probably take photos; send text messages;
 maybe even double up as an mp3 player or a torch. You could probably […]

Filed Under: Psychological Marketing Tagged With: choice paradox, Consumption, Psychological Marketing

The Art of Saying Thank You Meaningfully

Author: Sean D'Souza

Imagine this. Imagine you move into a neighbourhood and a neighbour brings across a big cake. What happens to you instantly? There you are, with all your unpacked boxes, a to-do list so long it stretches all the way to Geneva and all that you can think of, is how to pay that person back. […]

Filed Under: Marketing Strategy, Psychological Marketing Tagged With: Psychological Marketing, saying thank you

The Resistance Game: Can Resistance be Beaten?

Author: Sean D'Souza

Why Resistance Detests Groups: Resistance Games

Resistance seems like an overbearing force in our lives We want to achieve a lot, but as soon as we get started, resistance kicks in. But did you know there are ways around resistance? Resistance loves a loner. If you’re working alone, you’re just setting yourself for an encounter with resistance. Resistance loves to play […]

Filed Under: Psychological Marketing Tagged With: Groups, Psychological Marketing, Resistance, resistance game

Why Small Business Fails: The Myth of Things Getting Easier

Author: Sean D'Souza

Work doesn’t gets easier. Ever. You just get more efficient. Think of it as a marathon runner. The odds are crazy. Just having to run a marathon is hard enough. To be first in your field? Huh? Are you nuts? Yet, the marathon runners know one thing. That giving up is not an option. Even […]

Filed Under: Psychological Marketing Tagged With: marketing, Marketing strategy, Psychological Marketing

The Simplest Benchmark of Success

Author: Sean D'Souza

Two people There are two kinds of people on the planet. Those who make excuses. And those who don’t. The ones who make excuses don’t start that way No one is ‘born talented’ at making excuses. But over the years they learn to get out of things. They learn how to blame the weather, their […]

Filed Under: Human Nature, Psychological Marketing Tagged With: benchmark success, Psychological Marketing

So what if you give most of it away?: The Bikini Concept

Author: Sean D'Souza

The other day I was on a call, and I literally gave the listeners all the steps in the Brain Audit. And the more I gave, the more they were keen to buy the product. This kinda took me by surprise I’ve long been under the impression, that if you give away all the steps […]

Filed Under: Internet marketing, Marketing Strategy, Psychological Marketing Tagged With: bikini concept, Psychological Marketing

Why Lack of Talent Can’t Be Blamed on Genes

Author: Sean D'Souza

It’s easy to blame your parents for your lack of great genes. It’s just as easy to praise your parents for their superb genes. But while genes may be a handed down trait, talent is not. And to understand talent you have to first understand genes. Genes are sequences of DNA letters that when activated […]

Filed Under: Human Nature, Psychological Marketing Tagged With: education, human behaviour, learning, Psychological Marketing, talent

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
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    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
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    ▼
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    • Start Here First
    • Home Study
      ▼
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      • Info Products
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    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    • Speaker
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    • Resources
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