We’ve all seen that heart monitor in hospitals, haven’t we? It spikes up, down, then flat. In stories, these ups, downs and flats seem to show up almost as part of the story. A story by its very nature seems to bob up and down. Not so with articles. In articles, it’s easy to go from […]
Copywriting Strategies For Online Marketing
What is online copywriting? What are the different types of copywriting?
Are there different copywriting strategies for a landing page or sales page?
Copywriting is one of the essential elements of online marketing. Having a strategy in place will help your conversion rates.
The strategies below will show you how to improve your copywriting. You will learn:
- How to improve your website 'About Us' page
- Landing page mistakes and how to fix them
- How to write a sales page using a system
- How to create focussed sales pages
- How to create persuasive sales copy
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article deals with one aspect of copywriting and shows you how to implement it on your sales page.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on copywriting from Psychotactics
Why “Testimonials” Play The Supporting Actor Instead of the Lead Roles
In every movie, there’s the lead role and the supporting actor The lead, as you’d expect, gets the chunkier parts to play in the movie. And the supporting actor, well, supports that lead role. This same scenario plays itself out when it comes to testimonials. With one minor difference: testimonials play both the lead role and the supporting […]
Will It Bloat?: How The Outlines Gives Us Clues About The Length Of Our Articles
Most writers write They sit down and they write. And some smart ones outline. But even the outline gives us clues about bloating It shows you how your article can go well past the original intent and into puffy-land. And you don’t even have to look at the words in the outline. The bloat is […]
Headline Writing: Three Core Factors That Trigger Off Curiosity
David Ogilvy started up O & M, one of the largest advertising agencies in the world. That very same David suggested that headlines were the most important factor in communication. Not by a factor of 2:1 Or 3:1 But a whopping 4:1. He suggested that 80% of your article is dependent on your headline. His […]
When Outlines Behave Like Cats: How To Keep An Outline From Going Off At A Tangent
Good doggie. Nice doggie. Yes, dogs will often do what you say The cat, on the other hand, has a mind of its own. Your outlines are often like cats. You try to rein them in, but they just meow, snarl and go their own way. And it will drive you crazy. But you can […]
How To Correctly Use Emotion To Create Drama In Your Article
I raced madly. I raced madly, but I didn’t care. I raced madly, but I was too excited. I raced madly, but something was gnawing inside of me. Something was about to go wrong. I raced madly, but I couldn’t shake the depression. So what’s the difference between the first line and all the rest? […]
How To Avoid Speed Bumps When Writing Sub-Heads
I used to live in an apartment block when I was growing up And there were these twins: Wayne and Dwayne. And as you’d expect, it was common for me to make a mistake. I’d call Wayne, Dwayne. And Dwayne, Wayne. And sometimes get it right, without knowing if I got it right or not. […]
How Do You Decide On The Length Of An Article?
I don’t. I create an outline. And with the help of that outline I can usually write about 500-800 words. Then I stop. If the outline has a lot more elements then the article goes on forever You can indeed write an article that goes deeper and deeper, but for the most part, you definitely […]
How Your Local Bookstore Can Help You Consistently Create Content For Your Newsletter
Every time you sit down to write an article, it’s the same story. You really want to say something, but nothing comes out. The longer you sit there, the minutes will tick away And before you know it, the phone will be ringing, the distractions will be piling up and you’ll find yourself mindlessly […]
Understanding Plots and Sub-Plots When Writing Salesletters
Imagine you’re having a discussion with a hyperactive, talkative teenager. And the conversation goes like this… “We went to the mall, and like, there was this fire in the mall. And we went from there to the cinema, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t […]
