Do you have a ton of ‘ums’ and ‘ahs’ when you speak? When you’re speaking to a client or presenting your product or service, do you have a ton of ‘ums’ and ‘ahs’? Do you find it frustrating, but don’t know how to get rid of that irritation? And if you’re recording an event, a […]
Training Techniques: Archives—Psychotactics
How to conduct training courses—online and offline.
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In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
Why do we learn so slowly? Is it because we’re not good learners? Is it age? Or is it something quite different? The problem of learning (and teaching) is dependent on the concept of Teacher vs Preacher. When you’re a preacher, you give the feeling of a ton of information, but there’s no true learning, […]
What makes one presentation far superior than the next? What makes you want to binge-listen to some podcasts and just reject the others? What makes one book so readable while the other one is boring? It’s the concept of info-tainment. Where information is used to get attention, but entertainment is used to keep that attention. […]
Whether you conduct online courses or workshops, there’s something we fail to consider. It’s called the Safe Zone. If we just want to play Internet guru, we don’t care if the clients can actually implement the information or not. But if we’re keen to be real teachers, it’s the ONLY thing we care about. Find […]
In 2000, I just moved to New Zealand. I didn’t know a soul in Auckland. I hadn’t even been to New Zealand before. And to top it off, I ditched my cartooning career to get into marketing. Getting work wasn’t easy Who would trust an ex-cartoonist to do their marketing? Was I even able to […]
We all know this to be true when it comes to bad habits. We open the fridge knowing that a Coke is doused in sugar. But once the fridge is open, the trap is sprung. We can’t help but reach for the can, pour that liquid sugar down our throats and then feel good—and […]
I was a big fan of blah-blah. A fan of a squillion slides. What I wasn’t, was a big fan of the workshop break times. My wife, Renuka, ensured that I became one. At first, I’d give breaks, but they often weren’t breaks I’d see the world through my eyes: that is, folks wanting to […]
You may not realise it, but McDonalds has a cue. A cue is simple. It’s a trigger. It’s proven that most people who frequent McDonalds didn’t start that way They started out with just going there because the kids were hungry and McDonalds was cheap (and salty and sugary). But mostly because the kids were […]
When I was in school, I wanted to learn the guitar. But Mr.Henderson wasn’t having any of that. He wanted me to learn to read music. He wanted me to pass the Trinity School of music exam. And I didn’t learn the guitar. Then I moved on to university, and I ran into this guitar […]
Yes, if it’s June, it must be Amsterdam! And we’re planning on having The Brain Audit workshop in early June. So if you’re planning to enjoy a “summerish” couple of days in Amsterdam, this is your chance. You could be local, or fly in–and stay a while in this wonderful country. Either way you’ll get […]