What makes one presentation far superior than the next? What makes you want to binge-listen to some podcasts and just reject the others? What makes one book so readable while the other one is boring? It’s the concept of info-tainment. Where information is used to get attention, but entertainment is used to keep that attention. […]
Coaching Series: How To Be A Successful Coach (Online and Offline)—Psychotactics
What qualities make a successful coach? What coaching system can you use online and offline?
Many coaches and trainers work very hard to get precise results for their clients. But still, their clients are unhappy, and they leave and never call back. Have they failed as a coach?
The problem lies not with the client, not with the coach, but with the coaching system. A good coach is like a GPS system. Let's find what you can do to not be a non-mediocre coach.
You will learn about:
- Why clients nod but don't call you back
- How to improve your online coaching
- What are the qualities of a good coach
- How to set up a coaching series (by finding your right niche)
- How to create and present a presentation like a pro.
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. I would recommend you start with the three-part series on coaching in text and audio).
Warm regards
Sean D'Souza
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
iTunes | E-mail | RSS | Spotify |
How A Single Book Turned Our Business Around
In 2000, I just moved to New Zealand. I didn’t know a soul in Auckland. I hadn’t even been to New Zealand before. And to top it off, I ditched my cartooning career to get into marketing. Getting work wasn’t easy Who would trust an ex-cartoonist to do their marketing? Was I even able to […]
Why Some People Achieve Creativity Highs—And Others Don’t
We all know this to be true when it comes to bad habits. We open the fridge knowing that a Coke is doused in sugar. But once the fridge is open, the trap is sprung. We can’t help but reach for the can, pour that liquid sugar down our throats and then feel good—and […]
Why Webinars Are Not Enough (The Power Of A Live Workshop)
A live workshop has four walls. That may not seem impressive to most of us, but it makes a world of a difference both for you and your client. For a client to get to those four walls, she has to shower, dress and travel some distance (often large distances) to be present. She also […]
Why I Blah-Blah Less At Workshops (And Presentations)
I was a big fan of blah-blah. A fan of a squillion slides. What I wasn’t, was a big fan of the workshop break times. My wife, Renuka, ensured that I became one. At first, I’d give breaks, but they often weren’t breaks I’d see the world through my eyes: that is, folks wanting to […]
How To Get Your Clients To Show Up To Your Course Regularly (Without Ever Sending A Reminder)
You may not realise it, but McDonalds has a cue. A cue is simple. It’s a trigger. It’s proven that most people who frequent McDonalds didn’t start that way They started out with just going there because the kids were hungry and McDonalds was cheap (and salty and sugary). But mostly because the kids were […]
How To Prevent Dropouts In Courses (With Monkeys And Dinosaurs)
When I was in school, I wanted to learn the guitar. But Mr.Henderson wasn’t having any of that. He wanted me to learn to read music. He wanted me to pass the Trinity School of music exam. And I didn’t learn the guitar. Then I moved on to university, and I ran into this guitar […]
Announcing: The Brain Audit Workshop—Amsterdam!
Yes, if it’s June, it must be Amsterdam! And we’re planning on having The Brain Audit workshop in early June. So if you’re planning to enjoy a “summerish” couple of days in Amsterdam, this is your chance. You could be local, or fly in–and stay a while in this wonderful country. Either way you’ll get […]
Why It’s Critical To Slow Down The First Week Of A Course
When do most people drop out from a course? The answer may surprise you. It’s not in the middle of the course, or at the end. Incredibly, it’s right at the start Right at the start of the course, is when you see (and feel) the most enthusiasm. Everyone’s been held back by those barriers […]
