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Why Clients Buy—And Why They Don't

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Search Results for: feed

Why Feedback Barely Helps Progress (And Why “Instant Feedback” is Crucial, Instead)

Author: Sean D'Souza

(Click here to listen to the article: Why Feedback Barely Helps Progress) There’s a reason aeroplane windows aren’t square.In the early 1950’s, one of the most futuristic planes was the de Havilland Comet. It was considered the world’s first commercial jetliner. And yes, it had square-shaped windows. Then, suddenly in 1954, two Comets broke apart mid-air […]

Filed Under: Learning

Balanced Feedback: Why People Want Endless Amounts Of It

Author: Sean D'Souza

Balanced Feedback: Why People Want Endless Amounts of it

All of us cringe at the thought of getting feedback. Yet, we all need feedback to improve. There are formulas for feedback but they don’t work as well as they should. However, this method of balance is tricky. We can’t praise people all the time, and we can’t say what we really think. Is there […]

Filed Under: Marketing Strategy Tagged With: feedback

Writer’s Block Series: Why Discussion and Feedback Are A Writer’s Secret Weapon (And How Professionals Use it to Their Advantage)

Author: Sean D'Souza

Writer's Block: Why Discussion and Feedback Are A Writer's Secret Weapon

How do you speed up your writing process and what causes it to slow down to a crawl? Surprisingly, discussion and feedback play an incredibly powerful role in unblocking Writer’s Block. The more you’re stuck, the greater the reason to invite discussion and feedback. The moment you do, it causes you to explain the concepts […]

Filed Under: Article Writing Tagged With: 5000bc, Article Writing Secrets, feedback

Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services

Author: Sean D'Souza

Why Clients Shy Away From Giving Feedback Despite Liking Your Products and Services

When a client buys your product or service, they obviously like it at some level, right? So why is it so very hard to get feedback? The answer may not lie in the act of feedback itself, but instead in trust factors, formats and follow up .Find out how the simple act of feedback is […]

Filed Under: Marketing Strategy Tagged With: Brain Audit, client feedback secrets, human behaviour, small business marketing strategies

How to Get Precise Feedback for your Articles (Lessons from Malcolm Gladwell)

Author: Sean D'Souza

Why you should stop looking for your passion (and let it find you instead)

Most of us aren’t really sure how to know if our articles are really good, or even if an idea is good. It gets more complicated when we have a story that we love. Does everyone love it too? Malcolm Gladwell shows us how to get precise feedback and do it in a casual manner. Right […]

Filed Under: Article Writing

How To Avoid The Clash of Testimonials and Feedback

Author: Sean D'Souza

I like tequila. And I also like lime juice. When you mix the two together, with a bit of Cointreau, you get a yummy margarita. The results aren’t quite so good when you mix up your testimonial with critical appraisal. So what is the difference between a testimonial and a critical appraisal? As you probably […]

Filed Under: Psychological Marketing Tagged With: Psychological Marketing, testimonials

Why Feedback is critical for you (and me)

Author: Sean D'Souza

Ronald was a good friend of mine. And Anita was his girlfriend. Well, not any longer. She was now his ex-girlfriend. They’d split up. And I got asked for my feedback: “So, what did you think of her, anyway?” Well, I told him what I thought about her. Did you ever get the feeling of […]

Filed Under: Human Nature, Psychological Marketing Tagged With: business feedback, feedback

Why Negative Feedback Is A Gift

Author: Sean D'Souza

How can negative feedback be a gift? That sound ridiculous. Because no matter if a customer is screaming at you, or whispering their irritation in your ear, the feedback still rankles. And jolts. And you feel like defending yourself. But remember, feedback is never personal. We just take it personally. When a person says: your […]

Filed Under: Human Nature Tagged With: customer complaints, customer response, feedback, psychotactics

Why All The Productivity In The World May Not Matter After All

Author: Sean D'Souza

(Click here to listen to the article: Why All The Productivity In The World May Not Matter After All) You are told that you have to be productive, but how productive is productive? We have been working for close to 26 years, and we still have a full day of activity. Isn’t that a good enough reason […]

Filed Under: Psychological Marketing Tagged With: productivity, waste time

Wonky Logic: 12 Questions to Stretch Your Mind and Your Life

Wonky LogicWonky Logic12 Questions to Stretch Your Mind and Your Life(How To Move Through Your Life The Way You Really Want To) Why do we keep doing what we do—even when it doesn’t excite us anymore? Why do we sometimes feel empty, even when everything is going well? And how do we bounce back when life [...]
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What Bugs Me small business marketing bugs

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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