Do you want to confuse the heck out of your dog? Do a little test. Place two bones in front of your dog. And watch what the dog does. He’ll sniff one bone. Then the other. Then go back to the first. And back to the second. Back, forth, back, forth and back again. Oooh […]
Why Customers Buy And Still Leave Shortly After
You’re at Emile’s This isn’t just a restaurant. It’s Emile’s on 545 South, 2nd Street. You’ve been dying to get to this restaurant forever. You’ve read all the glowing reviews. The food they say, is ‘exquiseet.’ The wine is straight out of Wine-Spectator’s award winning wine list. You’re smacking your lips. This is the moment […]
Why Your Brain Stops You From Buying
You often wonder why you can’t get things done and why success seems to be a little late in coming. There’s a precise reason that has something to do with you zzzzzzzzzzzing in the physics class. Huh? What’s physics got to do with marketing and business. Remember the second law of physics? Two objects cannot […]
Why Objections Play A Big Role In Sales Conversion
We hate it when customers object. We’d prefer if they simply bought our products and services. Yet objections are a critical indicator of sales and marketing. Without objections you’d never know if the customer is interested or not. And without objections you’d never know how to improve your products and services (you improve them, don’t […]
