Why do some books, courses or workshops end up becoming so addictive? Is it the teacher, the system, the information, or is it all of the above? In this podcast we look at why your business needs a bit of movement through three precise stages. Those stages are information, results and elegance. Elegance is hard […]
Double Your Sales With Versions and Satellite Products: Creating Information Products
Can you really double your sales of a product you’ve created a while ago? And why are satellite products so very useful to clients and profitable to your info-product business? Let’s look at info-products as we’d look at a piece of software like Photoshop. Find out the magic that already exists within your info-product and […]
How Giveaways Increase Sales of Information Products
Information product sales don’t always increase with promotions alone Often they increase by giving away content that you could easily sell. Do giveaways increase sales? But shouldn’t you stick to giving away tiny reports? What if you were told to give away a big product instead? Would that reap any rewards? Find out in this […]
Why “Outstanding” Books (Or E-Books) Are So Hard To Write
In 2002, I wrote my first book. It was just 16 pages long. I didn’t know back then, but I was lucky. You see, I was just a cartoonist and didn’t know about marketing. So what I could put, I put in 16 pages. And then over the years, I added a bit here and a bit […]
Announcing: How to get $75 worth of Info-Products Goodies (Absolutely Free!)
As you probably know, we’re having a live Info-Products workshop in Vancouver, Canada in September. And it’s not, not, not, not, not a seminar. It’s not blah, blah. In fact, you actually make mistakes, you work on learning how to “create a non-boring info-product”. But we can talk about the live workshop and the home […]
Why A Crappy Name Will Bury Your Book/Infoproduct (Yes, Even On The Internet)
The list you see below is the successive names given to a single book. The author tried repeatedly to come up with a great name, but these were the names he came up with—despite putting in a great effort. See if you like any of the names. – The Parts Nobody Knows – To Love and Write […]
How To Systematically Use Numbers To Get Attention When Speaking
Do you quickly want to get the attention of your customers when you’re speaking? Well, here’s a quick method to do so. It’s called ‘put in a number.’ Because numbers add a bucket load of curiosity. So what’s a number? A number is a figure. Like 23% Or 55 people. Or $7 million. Numbers attract. […]
The Myth of Focus
Imagine a one-year old child that is focused. Imagine that one-year old is on a focused mission. That mission is to ‘learn to walk’ First I shall walk, it says. Forget everything else. I’m going to learn to walk, and that’s it. And then I shall learn to talk. And then I shall learn a […]
Understanding Patterns: How Your Brain Thinks
Imagine you went to a friend’s house today. You’re in your friend’s kitchen. And you see a chair. And you sit down on that chair. How do you know it’s safe to sit on that chair? But even more interestingly, how do you know it’s a chair in the first instance? Your brain worked out […]
Why Skill Upgrades Are Not A Luxury
Surely you’ve heard of the phrase regarding lousy carpenters. And lousier tools. It runs like this: A bad carpenter blames his tools. Well I agree. And I disagree. A great set of tools are useless, even dangerous in the hands of an amateur. But on the other hand, a great carpenter should never suffer with […]
