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Creating A Style Of Your Own: Why It’s So Hard (And Easy)

Author: Sean D'Souza

Creating A Style Of Your Own: Why It's So Hard (And Easy)

If you were to look at Picasso’s work, you could spot it anywhere. If you were to listen to Sting’s music, you’d know it was Sting. If you were to read Dan Brown’s book, you’d know it was Dan. So how come these folks have a style, and you don’t? How do you create your […]

Filed Under: Learning Tagged With: education, learning, practice, style

Why The 15-Minute Principle Is Your Biggest Time Saver

Author: Sean D'Souza

  Most people say they’re busy. Hogwash! They’re just silly, not busy. And here’s why (and how) you can stop being silly—and quite so busy. I call it my 15-Minute Principle. So what’s the 15-Minute Principle? When I’m working on a project, there’s a point where I’ll get stuck. It doesn’t matter what I’m doing, […]

Filed Under: Marketing Strategy Tagged With: learning, Marketing strategy, Time Management

Why You Lose Focus—And How “Brain Maps” Play Their Role

Author: Sean D'Souza

I remember sitting in a queue at JFK airport in New York waiting to take off As I sat in the plane, I could see our plane stuck behind about six or eight other planes.
 They were all waiting to take off. And as we waited the weather conditions changed, causing the planes to keep […]

Filed Under: Human Nature, Psychological Marketing Tagged With: brain maps, learning, lose focus

How To Get 400 Additional Hours of Learning Every Year

Author: Sean D'Souza

Imagine I told you I could give you 400 hours of time. Time you could spend doing nothing but learning. Learning a new skill. Or getting relevant information. But where could you get 400 hours of undisturbed time? In your car,that’s where! Take the time to learn while you’re on the road, rather than just […]

Filed Under: Psychological Marketing, Time Management Tagged With: audio learning, expert learning, find more time, learn, learning

How the Friday-Monday Phenomenon Helps Us Learn Skills

Author: Sean D'Souza

Have you ever wondered how you acquire skills? Have you ever wondered how some people seem to learn better than others? Well, so did a researcher Pascual-Leone. Way back in the early 1990s, he did a series of experiments that taught us how we learn skills. And Pascual-Leone didn’t just theorise. Instead he used high […]

Filed Under: Human Nature Tagged With: expert learning, how to learn quickly, learning

Why Skill Upgrades Are Not A Luxury

Author: Sean D'Souza

Surely you’ve heard of the phrase regarding lousy carpenters. And lousier tools. It runs like this: A bad carpenter blames his tools. Well I agree. And I disagree. A great set of tools are useless, even dangerous in the hands of an amateur. But on the other hand, a great carpenter should never suffer with […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, learning, psychoclogical tactics

The Downtime Brain: How It Increases Profits

Author: Sean D'Souza

The Downtime Brain

Summer fires can be brutes. Especially as the days get hotter, and the bush gets drier right across Australia. You can hear the sound of the imaginary fire; the crackle; and its teasing nature as it sweeps through the bush, taking a life of its own. All it takes is one stray cigarette One arsonist. […]

Filed Under: Psychological Marketing Tagged With: downtime brain, increase profits, learning, psychoclogical tactics

Why mistakes can make you an amazing profit

Author: Sean D'Souza

What do you do when you make a mistake either on your website or in your marketing? Or in any communication for that matter? You hope no one sees it, right? Then you go back in the dark of the night and erase it. Like it never existed That way no one knows you made […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, learning, psychoclogical tactics

The Myth of Focus

Author: Sean D'Souza

Imagine a one-year old child that is focused. Imagine that one-year old is on a focused mission. That mission is to ‘learn to walk’ First I shall walk, it says. Forget everything else. I’m going to learn to walk, and that’s it. And then I shall learn to talk. And then I shall learn a […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

Understanding Patterns: How Your Brain Thinks

Author: Sean D'Souza

Imagine you went to a friend’s house today. You’re in your friend’s kitchen. And you see a chair. And you sit down on that chair. How do you know it’s safe to sit on that chair? But even more interestingly, how do you know it’s a chair in the first instance? Your brain worked out […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

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  • Home
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