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Psychotactics Blog

How To Isolate the Biggest Problem Of The Client (Without Driving Yourself Crazy)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Ever tried to soothe a very young child when he’s crying? You cuddle him, give him something to eat, something to drink. But the bawling is driving you crazy. And so you give him some of his favourite toys, some keys—and maybe in a moment of madness, a set of drums. You’ve calmed down the […]

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Next Marketing Strategy Article: The Curse of Super Momentum: Why We Feel Stuck
Next Step: Read actionable articles on marketing strategy.

How Do You Know If Your Outline Has The Humpty-Dumpty Syndrome?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Take one glass and put it on your dining table Put another glass into that glass, so it stacks up. Then another. And keep adding glasses. So when did you stop? You stopped, didn’t you? And for good reason too. At some point those glasses looked very much like they were going to do a Humpty-Dumpty […]

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Next Article Writing Article: Why A Timer Is Your Best Friend (When Writing Articles)
Next Step: Read actionable articles on article writing.

Why A Timer Is Your Best Friend (When Writing Articles)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why A Timer Is Your Best Friend (When Writing Articles)

Imagine you have to go away for a week on vacation Suddenly something intensely interesting happens with your planning. You have no time to waste. Facebook, Twitter and all other idiotic distractions never show up on your screen. TV watching becomes a luxury. Every moment of your day is focused on clearing your schedule so that your vacation is […]

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Next Article Writing Article: Why Spikes Are Critical To Sustain The Interest of the Reader (And How To Do It Right)
Next Step: Read actionable articles on article writing.

Why Spikes Are Critical To Sustain The Interest of the Reader (And How To Do It Right)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

We’ve all seen that heart monitor in hospitals, haven’t we? It spikes up, down, then flat. In stories, these ups, downs and flats seem to show up almost as part of the story. A story by its very nature seems to bob up and down. Not so with articles. In articles, it’s easy to go from […]

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Next Article Writing Article: How To Create Drama in Article Writing —The Tension and Release Method
Next Step: Read actionable articles on article writing.

The Brain Audit Kit And Other Products

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Click here for all the Psychotactics Products.

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Next Strategies Article: Toon Friday @Psychotactics
Next Step: Read actionable articles on strategies.

Why A Crappy Name Will Bury Your Book/Infoproduct (Yes, Even On The Internet)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why A Crappy Name Will Bury Your Book/Infoproduct (Yes, Even On The Internet)

The list you see below is the successive names given to a single book. The author tried repeatedly to come up with a great name, but these were the names he came up with—despite putting in a great effort. See if you like any of the names. – The Parts Nobody Knows – To Love and Write […]

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Next Internet marketing Article: Announcing: A book on how to build an online community—even if you have a very small list
Next Step: Read actionable articles on internet marketing.

How To Create Drama in Article Writing —The Tension and Release Method

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Create Drama in Article Writing

How do you start writing a drama? Can you create drama and interest with your story? Do you feel a headache coming on, whenever you make your to-do list? I sure do, because no matter how much I whittle down my list, there’s always a ton of projects that need to be finished. And that’s when […]

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Next Article Writing Article: The Mystery of The Sub-Head (And Why You Should Avoid Focusing On It While Outlining An Article)
Next Step: Read actionable articles on article writing.

Why A Unifying Theme For A Product Helps Tell/Sell Your Product A Lot Quicker

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why A Unifying Theme For A Product Helps Tell/Sell Your Product A Lot Quicker

What is a unifying theme? And how can it help sell your product or service? Let’s find out. Some days I will put on my music, I turn it on and let it choose a set of songs for me. By the time it’s playing its third Sting song, I decide—yup, let’s just turn off […]

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Next Info Products Article: How The Stop-Go System Helps Create Non-Confusing Info-products and Courses
Next Step: Read actionable articles on info products.

Announcing! The End of Writer’s Block (The Easy Way)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Way back in the year 2002, I had what you’d call “bad days”.  Actually they were worse than bad. They were foul days. These foul days were my “article writing days”. I’d start off cheerily enough I’d be inspired to write an article and would begin. And then something would happen–I’m not sure what. But […]

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Next Events Article: Announcing! How To Put That Zing-Kapow In Your Articles (With StoryTelling)
Next Step: Read actionable articles on events.

The Curse of Super Momentum: Why We Feel Stuck

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Have you ever driven a car really fast? At some point it seems like the car is standing still. You’re doing 100mph, but it sure feels like you’re not really moving. You get this feeling on a plane as well. You’re hurtling at 500mph and you feel like it’s a terribly long flight and you’re bored, frustrated and […]

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Next Human Nature Article: The Best Way To Fail, Is To Stop
Next Step: Read actionable articles on human nature.
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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
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