Psychotactics Blog

The Mystery of The Sub-Head (And Why You Should Avoid Focusing On It While Outlining An Article)

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Animals have a skeleton. We know this because if we x-ray an animal, we can quite clearly see the skeleton. And we fail to realise that articles have a skeleton too—and they’re called sub-heads. But unlike animals, the sub-head skeleton doesn’t show up from the very start. Instead you’ll find it shows up later. A […]

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Announcing! Client Attractors: How To Speed Up Your Sales

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

You already know that 80% of a sales letter depends on your headline And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline. But what happens once your customer goes past the headline into the rest of the copy? Which are the elements that cause customers to feel […]

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How To Cope When Every Product/Service Launch Is Scary

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Did you know what singer/songwriter Adele does before she goes on stage? She throws up simply because she’s so nervous. And she’s in good company too when it comes to be absolutely petrified. Pablo Casals, Arthur Rubinstein, and Luciano Pavarotti and many other performers have experienced bouts of stage fright. And don’t be too surprised if you […]

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The Best Way To Fail, Is To Stop

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

How do you fail at something? You simply stop. I’ve seen people who could be exceedingly good writers, artists etc. And yet they stop. Then they lose momentum. And they possibly never regain that pace and momentum again. The interesting part is that they don’t intend to stop forever They just stop for a day, […]

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Why “Testimonials” Play The Supporting Actor Instead of the Lead Roles

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

In every movie, there’s the lead role and the supporting actor The lead, as you’d expect, gets the chunkier parts to play in the movie. And the supporting actor, well, supports that lead role. This same scenario plays itself out when it comes to testimonials. With one minor difference: testimonials play both the lead role and the supporting […]

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Announcing: How To Stand Out From Your Competition

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Have you ever wondered what it might feel like to not be me-too? What would it be like to stand out from the competition in a way that customers choose you over everyone else? And what if you were to raise your prices, and they still kept coming?That’s what uniqueness can do to your product or service. Yet […]

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How Slightly Exuberant Sub-Topics Get You In Trouble

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

How Slightly Exuberant Sub-Topics Get You In Trouble

What is a sub topic? What is the difference between a topic and a sub topic? Have you heard about a program called InDesign? Well, if you haven’t, it’s a program I use to create amazing-looking e-books. Then one day, someone asked me to show them how to create e-books similar to what I was […]

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Announcing: The Brain Audit Kit-The Complete Brain Audit Workshop

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

If you’ve ever wondered what it must be like to attend The Brain Audit Workshop, wonder no more. Because finally (yes, finally) here’s The Brain Audit Kit– a complete workshop, ebook, epub (yes, you can read it on your smart devices) and a bit more. If you’ve never read The Brain Audit before, you’ll need […]

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When To Use “Experience-Based Testimonials” And When To Use “Objection-Based Testimonials”

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Imagine you’re trying to open a tomato can. And you use a hammer. Excessive, right? Well, the same concept plays out with testimonials. Just because you have the grrrrrreatest testimonials in the world, doesn’t mean you hammer away at your audience. Knowing when to use the right testimonial not only creates greater impact when selling […]

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Will It Bloat?: How The Outlines Gives Us Clues About The Length Of Our Articles

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Most writers write They sit down and they write. And some smart ones outline. But even the outline gives us clues about bloating It shows you how your article can go well past the original intent and into puffy-land. And you don’t even have to look at the words in the outline. The bloat is […]

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