Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
I remember how I always groaned when my father started to tell his story of “how he drew a kingfisher”, when he was just a boy in school. I loved the story, but I’d heard it so many times, that the thought of escape always crossed my mind when he’d start up that story. The […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You know that story your mum used to tell? Every time she’d start recounting it, you’d groan. You had heard that story ten squillion times before and your mum just ignored you and told it anyway. You may forgive mum, after all, she’s just dear ol’ mum, but your readers won’t always be as kind. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do you know what’s the biggest problem with sales of any kind, whether offline or online, product or service? It’s the fact that the customer is not ready to buy when you’re ready to sell. So there you are with your wonderfully crafted product or service, and while a lot of folks have promised to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In 333BC, Darius, the ruler of Persia was sure of his victory on the battlefield. After all, his soldiers outnumbered Alexander the Great’s army by 2:1. And yet, Alexander used an unusual ploy. Instead of the usual strategy of both armies battling it out, he decided to just go after Darius. That single-minded command caused […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
(This offer has expired. Have a look at the current pre-sell offer here.) ________________________________________ It’s here! The pre-sell of the the pre-sell book. What’s that supposed to mean? Well, the book isn’t ready yet. It’s work in progress. There are pages to be written, cartoons to be drawn, audio to be recorded and tons of little things to be finished before […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do you know how you freeze when you see the tool bar on a program like Photoshop? Do you know how you’d feel if you were thrown into a cockpit and asked to fly a plane? Yes, you did know how you felt, the first time you were asked to drive a car. It’s your […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In 1920, marketing was a chore. People were separated by vast distances. To get any sort of message across was a royal pain. And this is what 2020 looks like as well. There’s Facebook, Instagram, Twitter, Glitter, Mitter and a million methods that are distracting you–and your customer. And with every month that passes, the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There are two kinds of people on the planet. Those who make excuses. And those who don’t. The ones who make excuses don’t start that way No one is ‘born talented’ at making excuses. But over the years they learn to get out of things. They learn how to blame the weather, their parents, their […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’ve watched an artist at work, you’ll notice a moment when the artist twitches. The twitch comes from a dilemma: Should you add a few touches to the painting? Or leave well enough alone? And most people don’t leave well enough alone and ruin their work. Of course, once you’ve mucked up a few […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Have you seen the “Daily Show” hosted by Jon Stewart. Every year, like any sensible person, Jon takes a break. But the “Daily Show” goes on. All the producers do is run some of the best of the “Daily Show” while John lounges on a beach somewhere. You too need a “beach” scenario for your […]
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