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Psychotactics Blog

Overcoming Overwhelm—The Power of The Stop Doing List?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

One of the things that most people tend to do at the end of the year, is create a list for what they will do in the New Year. Hoping that the list will lead to then overcoming the overwhelm bug next year. My wife Renuka and I do something similar in November or December. […]

[Continue reading...]
Next Human Nature Article: 3 Ways To Deal With Overwhelm
Next Step: Read actionable articles on human nature.

Pre-Sell Free Bonus: Why Sales Pages Aren’t The Answer To Selling

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

(This offer has expired. You can still get goodies on pre-sell here). The worst way to sell a product is to just create a sales page. Really? Yes, really. Most marketers will tell you that all you really need is a salespage. And they’ll also tell you that you need some amazingcopywriting. And while all […]

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Next Events Article: Free! A Massive 46-Page Excerpt of the Pre-sell Course
Next Step: Read actionable articles on events.

Why We Struggle To Write Articles: The Myth Of Unique Content

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Have you heard the song “New York, New York”? It’s a song made popular by Elvis Presley, right? Of course not. You probably heard the Frank Sinatra version of it. But what if Elvis sang the same song? Or maybe Lady Gaga? Would the audience avoid listening to the song, just because it has the […]

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Next Article Writing Article: Writing Salesletters or Articles? How to Ditch The “Tired” Analogy
Next Step: Read actionable articles on article writing.

Why I Blah-Blah Less At Workshops (And Presentations)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

I was a big fan of blah-blah. A fan of a squillion slides. What I wasn’t, was a big fan of the workshop break times. My wife, Renuka, ensured that I became one.  At first, I’d give breaks, but they often weren’t breaks I’d see the world through my eyes: that is, folks wanting to […]

[Continue reading...]
Next Training Article: How To Get Your Clients To Show Up To Your Course Regularly (Without Ever Sending A Reminder)
Next Step: Read actionable articles on training.

Free! A Massive 46-Page Excerpt of the Pre-sell Course

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

(This bonus has expired. However you can get the lastest pre-sell bonus here) In a small-business owner’s life, there’s a fence. And one side of the fence is about hype, heavy-handedness, push and shove. The other side is about low-key, low-pressure and low-stress. And even with this low-key method, you’re able to sell your product […]

[Continue reading...]
Next Events Article: How Pre-sell Helped Reduce Frustration by 75%
Next Step: Read actionable articles on events.

Why Cannibalising Your Info-Products Is A Sound Business Strategy

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Remember Photoshop Version 3.0? I sure do. I started drawing cartoons way back in the year 1995. And then along came Version 4, Version 5, Version 6, Version—well, you get the picture, don’t you? Soon enough I was buying every single version that came along and today, decades later, I’m still a Photoshop user. But […]

[Continue reading...]
Next Info Products Article: Why A Unifying Theme For A Product Helps Tell/Sell Your Product A Lot Quicker
Next Step: Read actionable articles on info products.

How To Make Learning Stick

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

  My niece, Marsha, she’s just nine years old I don’t know if you remember what it was to be nine, but you sure do remember homework, don’t you? There’s mathematics, comprehension, geography, spellings and a ton of other stuff. At times, when I’m mentoring Marsha, I can see her brains fry. The well of […]

[Continue reading...]
Next Psychological Marketing Article: How To Stop Your Left Brain From Thinking
Next Step: Read actionable articles on psychological marketing.

Why You Really Need To Step Away From Work

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

When do you get your best ideas? No, not in the shower. You get them when you’re not at your computer Sit back and think about all the ideas that changed the direction of your life. And think of where you were at the time. Nope, still not in the shower. You were somewhere on […]

[Continue reading...]
Next Marketing Strategy Article: How To Audit Your Benefits and Features For Singleminded Impact
Next Step: Read actionable articles on marketing strategy.

Branding: How Your Product Can Create A Niche In Your Marketplace

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

There are about seventeen ways to enter a house. The door, the windows, backdoors—and as we know, in some cases, even the chimney. And yet most of us gingerly avoid the chimney, heading straight for the door instead Once we’re in the door, we don’t run madly through all the rooms of the house, but […]

[Continue reading...]
Next Branding Article: Can Clients Judge You In 2 Seconds? (And How This Applies To Your Website Branding)
Next Step: Read actionable articles on branding.

3 Ways To Deal With Overwhelm

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Deal With Overwhelm

Overwhelm is like doing the dishes. If you don’t do the dishes today, you have twice as many tomorrow. And then on the third day of gorging and not cleaning, let’s not talk about it, shall we? People who don’t keep up with stuff feel the most overwhelmed You know those people, don’t you? They’re […]

[Continue reading...]
Next Human Nature Article: The Curse of Super Momentum: Why We Feel Stuck
Next Step: Read actionable articles on human nature.
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  • Home
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    ▼
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    • Start Here First
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      ▼
      • Article Writing
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    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    • Speaker
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    • Resources
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