Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you’re asked to go to the post office. You have to go down the stairs, take a left, then a right, walk 500 metres, then turn left, find the blue building and then look for the green post box. That’s when you know you’ve reached the post office. The only problem we have with this scenario is […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Animals have a skeleton. We know this because if we x-ray an animal, we can quite clearly see the skeleton. And we fail to realise that articles have a skeleton too—and they’re called sub-heads. But unlike animals, the sub-head skeleton doesn’t show up from the very start. Instead you’ll find it shows up later. A […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You already know that 80% of a sales letter depends on your headline And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline. But what happens once your customer goes past the headline into the rest of the copy? Which are the elements that cause customers to feel […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Did you know what singer/songwriter Adele does before she goes on stage? She throws up simply because she’s so nervous. And she’s in good company too when it comes to be absolutely petrified. Pablo Casals, Arthur Rubinstein, and Luciano Pavarotti and many other performers have experienced bouts of stage fright. And don’t be too surprised if you […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you fail at something? You simply stop. I’ve seen people who could be exceedingly good writers, artists etc. And yet they stop. Then they lose momentum. And they possibly never regain that pace and momentum again. The interesting part is that they don’t intend to stop forever They just stop for a day, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In every movie, there’s the lead role and the supporting actor The lead, as you’d expect, gets the chunkier parts to play in the movie. And the supporting actor, well, supports that lead role. This same scenario plays itself out when it comes to testimonials. With one minor difference: testimonials play both the lead role and the supporting […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Have you ever wondered what it might feel like to not be me-too? What would it be like to stand out from the competition in a way that customers choose you over everyone else? And what if you were to raise your prices, and they still kept coming?That’s what uniqueness can do to your product or service. Yet […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
What is a sub topic? What is the difference between a topic and a sub topic? Have you heard about a program called InDesign? Well, if you haven’t, it’s a program I use to create amazing-looking e-books. Then one day, someone asked me to show them how to create e-books similar to what I was […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’ve ever wondered what it must be like to attend The Brain Audit Workshop, wonder no more. Because finally (yes, finally) here’s The Brain Audit Kit– a complete workshop, ebook, epub (yes, you can read it on your smart devices) and a bit more. If you’ve never read The Brain Audit before, you’ll need […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you’re trying to open a tomato can. And you use a hammer. Excessive, right? Well, the same concept plays out with testimonials. Just because you have the grrrrrreatest testimonials in the world, doesn’t mean you hammer away at your audience. Knowing when to use the right testimonial not only creates greater impact when selling […]
[Continue reading...]
