Psychotactics

Why Clients Buy—And Why They Don't

Psychotactics Blog

Announcing: A book on how to build an online community—even if you have a very small list

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

Here’s an interesting fact. In fact more than one interesting fact. Fact 1: Why our community earns us between 90-95% of our income At 5000bc, we have had a community since 2003.But that’s not the interesting part. The interesting part is that we earn between 90-95% of our income from that community. And no, it’s […]

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Can Clients Judge You In 2 Seconds? (And How This Applies To Your Website Branding)

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

How long does it take for you to know if someone is a good teacher or not? Nalini Ambady, a psychologist, didn’t have that answer. So she set out to do an experiment She asked students to rate their teachers after spending a whole semester with them. But then the experiment got a bit weird. […]

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Headline Writing: Three Core Factors That Trigger Off Curiosity

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

David Ogilvy started up O & M, one of the largest advertising agencies in the world. That very same David suggested that headlines were the most important factor in communication. Not by a factor of 2:1 Or 3:1 But a whopping 4:1. He suggested that 80% of your article is dependent on your headline. His […]

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When Outlines Behave Like Cats: How To Keep An Outline From Going Off At A Tangent

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

Good doggie. Nice doggie. Yes, dogs will often do what you say The cat, on the other hand, has a mind of its own. Your outlines are often like cats. You try to rein them in, but they just meow, snarl and go their own way. And it will drive you crazy. But you can […]

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Announcing! BlackBelt Presentations Series: How To Make Your Presentations Come Alive

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

  When you make a presentation, wouldn’t it be amazing to completely control the room–without turning anyone off? Wouldn’t you like to create a presentations that enthrall, hold and move an audience to action? So what causes presentations to come alive? There are three core components to presentations: 1) Design control. 2) Delivery control. 3) Event control. […]

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The Science of Undervaluing Yourself (And How To Overcome It)

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

Do we charge less? Do we value ourselves less than we should? Do you think that sometime in the future, there will be this perfect product at the perfect price, and the perfect client will come along? I used to have a client who had exacttttttly the same problem And I can categorically tell you […]

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How To Get Your Clients To Show Up To Your Course Regularly (Without Ever Sending A Reminder)

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

You may not realise it, but McDonalds has a cue. A cue is simple. It’s a trigger. It’s proven that most people who frequent McDonalds didn’t start that way They started out with just going there because the kids were hungry and McDonalds was cheap (and salty and sugary). But mostly because the kids were […]

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How To Correctly Use Emotion To Create Drama In Your Article

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

I raced madly. I raced madly, but I didn’t care. I raced madly, but I was too excited. I raced madly, but something was gnawing inside of me. Something was about to go wrong. I raced madly, but I couldn’t shake the depression. So what’s the difference between the first line and all the rest? […]

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Announcing: How To Create Compelling Pages On Your Website- Critical Website Components Series

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are critical to any website, and yet we often put the content together on these pages hurriedly. This is what Philip Riggs has to say about one of the books […]

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How To Prevent Dropouts In Courses (With Monkeys And Dinosaurs)

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

When I was in school, I wanted to learn the guitar. But Mr.Henderson wasn’t having any of that. He wanted me to learn to read music. He wanted me to pass the Trinity School of music exam. And I didn’t learn the guitar. Then I moved on to university, and I ran into this guitar […]

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