Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are critical to any website, and yet we often put the content together on these pages hurriedly. Well, “hurriedly” is the wrong word to use. Instead we spend hours […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I used to live in an apartment block when I was growing up And there were these twins: Wayne and Dwayne. And as you’d expect, it was common for me to make a mistake. I’d call Wayne, Dwayne. And Dwayne, Wayne. And sometimes get it right, without knowing if I got it right or not. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I don’t. I create an outline. And with the help of that outline I can usually write about 500-800 words. Then I stop. If the outline has a lot more elements then the article goes on forever You can indeed write an article that goes deeper and deeper, but for the most part, you definitely […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
On 12th May, two Psychotactics courses will be launched. You’ll want to read more about these courses, so here goes. 1) The “First 50 Words” Course 2) The DaVinci Cartooning Course 1) The “First 50 Words” Course You know how they say “first impressions count?” Well, they do. They count a heck of a lot. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I remember flying to Pittsburgh in the year 2004 It was a 7am presentation in front of about 40 people who I didn’t know. And who didn’t know me, either. And by the time the presentation was done at 7:45am, I asked the crowd a simple question. “How many of you would like to buy […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Olive oil Aubergines Onions Garlic, Cinnamon, Oregano, Minced lamb, Tomato purée, Parsley And red wine. Writing an article is like making a yummy dish called moussaka And making the moussaka takes a bit of work. The first port of call is of course, the ingredients. You have to make that all important trip to the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When you walk into an ice-cream parlour, something weird occurs. We look up to the board and find twenty or thirty flavours of ice-cream. And to most of us, this doesn’t even seem weird. We expect to have tons of choice. But notice what you’re doing as you step up to order your ice-cream Your’e […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
A testimonial can go wrong. Horribly wrong. And it doesn’t take much for it to go off track. All it takes is using the wrong words. If you use the wrong words, the customer is confused. And the testimonial goes over the hill, down the ravine and smashes into a million teeny-tiny fragments. No, we […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Yes, if it’s June, it must be Amsterdam! And we’re planning on having The Brain Audit workshop in early June. So if you’re planning to enjoy a “summerish” couple of days in Amsterdam, this is your chance. You could be local, or fly in–and stay a while in this wonderful country. Either way you’ll get […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Every time you sit down to write an article, it’s the same story. You really want to say something, but nothing comes out. The longer you sit there, the minutes will tick away And before you know it, the phone will be ringing, the distractions will be piling up and you’ll find yourself mindlessly […]
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