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Why Clients Buy—And Why They Don't

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Announcing: Three Special Offers From Psychotactics

Author: Sean D'Souza

Offer 1: The Brain Audit +  Special Goodies worth $158 *If you’ve wondered why customers back away at the last minute, both online and offline, you’ll find the specific answers on the page below. *If you have a website or intend to sell something off your website, you’ll avoid all of these mistakes, that if […]

Filed Under: Events Tagged With: Marketing strategy, membership forums, presentation techniques

Precise Client Attraction: And Why the Framing of the Problem Matters

Author: Sean D'Souza

I was at the doctor’s clinic one day for a routine check. “You have to lose about 10 pounds,” he said. “Not that you have any health problem, but you’re kinda on the borderline. And if you lose weight and eat well, you won’t have to take medication for a long, long time.” Do you […]

Filed Under: Marketing Strategy Tagged With: marketing message, Marketing strategy, target profile

Final Week: Free! The Brain Alchemy Masterclass (Worth $2500)

Author: Sean D'Souza

In the past few week or so, you should have got a few reminders to get The Brain Alchemy Masterclass (Worth $2500) absolutely free. Um, this is the last week to get the course. What you will learn The Brain Alchemy Masterclass is the core structure that you need to build your business upon. It’s […]

Filed Under: Marketing Strategy Tagged With: marketing course, Marketing strategy, marketing workshop, small business marketing plan

Early Bloggers

Author: Sean D'Souza

When did blogging begin? Earlier than you think!

Filed Under: Cartoons Tagged With: marketing, Marketing Strategies, Marketing strategy, psychotactics, sean d'souza, The Brain Audit

How The Identity Factor Affects Memberships

Author: Sean D'Souza

$250 vs. $250 So a client has two sets of $250. One says $250. The other says $250. Do they look exactly the same to you? They do, don’t they? But how the client spends the $250 on your business is what’s crucial. If they spend one type of $250, they may consume a bit […]

Filed Under: Membership forums Tagged With: how to create membership, Marketing strategy, membership community

Cartoon: One Day In Junior High

Author: Sean D'Souza

Remember how we all wanted to be astronauts and teachers when we grew up? Well that hasn’t changed a lot, but there have been some changes for sure. Have a look below, and be sure to leave your comments. 🙂 Like it? Well don’t be shy: Tweet or Facebook it, or Google+ it 🙂 If […]

Filed Under: Cartoons Tagged With: marketing, Marketing Strategies, Marketing strategy, psychotactics, sean d'souza, The Brain Audit

Why Marketing Fails: And Why Marketers Get Attraction Wrong Time and Time Again

Author: Sean D'Souza

Why Marketing fails

Conversion fails for simple reasons. Labour pains vs. Baby Which of the two would attract you if you were a woman? You’re saying baby, right? But look around you Every stupid marketer on the planet is selling his product or hisservice. They’re talking about the benefits of their service or product. They’re talking about the […]

Filed Under: Internet marketing, Marketing Strategy, Psychological Marketing Tagged With: Marketing strategy, why marketing fails

Why Small Business Fails: The Myth of Things Getting Easier

Author: Sean D'Souza

Work doesn’t gets easier. Ever. You just get more efficient. Think of it as a marathon runner. The odds are crazy. Just having to run a marathon is hard enough. To be first in your field? Huh? Are you nuts? Yet, the marathon runners know one thing. That giving up is not an option. Even […]

Filed Under: Psychological Marketing Tagged With: marketing, Marketing strategy, Psychological Marketing

Does your marketing strategy ever drive up to Echo Point?

Author: Sean D'Souza

Does your marketing strategy ever drive up to Echo Point?

Most marketing strategies go phooey, not so much because they’re not good, but because the strategists don’t drive their marketing strategy to Echo Point. Not sure what that means in marketing terms? And how it can affect your marketing plans? Read the article to find where you could be going all wrong. Here’s how mums […]

Filed Under: Marketing Strategy Tagged With: Marketing strategy

Why You Feel The Need To Overstuff Your Clients

Author: Sean D'Souza

Imagine we go to a buffet that contains about 80 different dishes And I start a countdown clock. From 12:15 pm to 12:56 pm you have to taste all the dishes in the buffet. Does a gulp come to mind? And yet most of us will force clients to gobble our buffet. Go to any […]

Filed Under: Consumption, Marketing Strategy Tagged With: Consumption, Marketing strategy, overstuff your clients

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The Headline Report why headlines fail report

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes