Conversion fails for simple reasons. Labour pains vs. Baby Which of the two would attract you if you were a woman? You’re saying baby, right? But look around you Every stupid marketer on the planet is selling his product or hisservice. They’re talking about the benefits of their service or product. They’re talking about the […]
Psychological Marketing Strategy: Tactics And Marketing Tips
Does marketing involve psychology? What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?
Running any business involves a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.
So how do use psychology as part of your marketing strategy?
This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.
In the articles below, you will learn about:
- Why staying small is a good business strategy
- What is uniqueness and how to use it to increase sales
- The strategy of retaining clients
- The psychological triggers in marketing
- How to get testimonials for every product
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing strategy from Psychotactics
Does your marketing strategy ever drive up to Echo Point?
Most marketing strategies go phooey, not so much because they’re not good, but because the strategists don’t drive their marketing strategy to Echo Point. Not sure what that means in marketing terms? And how it can affect your marketing plans? Read the article to find where you could be going all wrong. Here’s how mums […]
Why Processing Time Is Critical For Consumption
Do you remember what you’ve learned? Or are you a Sponge Bob? Soak a sponge with water. It will absorb all the water willingly. And as you pick it up, the soaked sponge will drip. A good chunk of the water will drippity-drip all over you if you’re not careful. But let’s say you are […]
How To Get Clients To Participate: The Common Knowledge Pool
Let’s say you run a workshop. Or you run a forum. The single biggest problem that most of us have is the factor of participation. So how does participation increase? It’s called the common understanding For example at Psychotactics.com we have a book called The Brain Audit. The Brain Audit has certain parameters. And details. […]
The Curse of Choice
Do you want to confuse the heck out of your dog? Do a little test. Place two bones in front of your dog. And watch what the dog does. He’ll sniff one bone. Then the other. Then go back to the first. And back to the second. Back, forth, back, forth and back again. Oooh […]
Why You Feel The Need To Overstuff Your Clients
Imagine we go to a buffet that contains about 80 different dishes And I start a countdown clock. From 12:15 pm to 12:56 pm you have to taste all the dishes in the buffet. Does a gulp come to mind? And yet most of us will force clients to gobble our buffet. Go to any […]
Why ‘Free’ Is Lousy For Consumption
You’ve been told that FREE works really well. Well it does But only when attracting a customer. If you really want a customer to benefit, you have to stop the free dole out. Because the moment something continues to be free, the consumption of those products/services plummets like a rock. You don’t have to believe me, […]
How To Create The Accidental Evangelist
Phil doesn’t really care about American Express. Why should he care? I mean it’s just a credit card after all. Sure it’s got a few benefits and features and stuff that other credit cards don’t have, but that’s not enough to make Phil yodel about American Express. Yet recently, Phil’s been yodelling Suddenly, Phil’s become […]
So what if you give most of it away?: The Bikini Concept
The other day I was on a call, and I literally gave the listeners all the steps in the Brain Audit. And the more I gave, the more they were keen to buy the product. This kinda took me by surprise I’ve long been under the impression, that if you give away all the steps […]
Last Day For Special Offer Worth $158 With The Brain Audit
If you didn’t get/or read the email three days ago, here’s an important reminder. When you buy the Premium Brain Audit on the 12th, 13th, 14th or 15th April 2011, you’ll also get a bonus set of Goodies on ‘How To Create Headlines: Part 1 + Part 2 (worth $158) absolutely free. *If you’ve wondered […]
