I don’t know if you’ve ever tried eating a one-slice sandwich. Yeah, one slice. Put one slice down. Then pile the slice with chicken, mayonnaise, pickles, tomatoes, lettuce and sauces. Now eat the slice of bread, will ya? Ummm…I’d rather not, you say Because even a dumbo knows that a one-slice sandwich is a recipe […]
The Power of Connectors in Copywriting
You’ve started reading a newsletter. And before you know it, you’re at 500 words. Then at 750 words. And hurtling past 1000 words. How on earth did you end up reading so much, when all you wanted to do was skim through the article? The answer is in the connectors in copywriting. So what are […]
Slip-Sliding: How To Get Customers To Read Every Word Of Your Copy
Do you know how you flip one page of a novel, not expecting to read the book, and before you know it, whooops away you go, and then you’re reading, and reading, and reading…and may I add…reading. Copywriting isn’t much different. If you write copy that slip-slides, then your audience will read it to the […]
How Planned Disconnectors Create Powerful Articles
Imagine you were reading a mystery novel. You’ve just finished five pages. The story line is becoming really interesting. And then you turn the page And find the sixth page has been torn out. Now that’s really irritating, eh? But let’s suppose you decide to continue reading anyway And you move to page seven, and […]
The Importance Of Curiosity When Creating Bullets
Step into a bookstore, step into the business section and pull out a book. Then flip the book to the back cover. And here’s what you’re sure to find on almost every business book. Yup you guessed it. You find bullets. And there’s a reason why bullets make it to the back cover of a […]
The Article Writing Challenge – How To Write Articles While Driving A Taxi
I was on my way back from the airport, when I struck up a conversation with a taxi driver. He was originally a landscaper, but was now driving taxis (as part of his retirement plan) and he did like the job a lot. But he did have some regrets. He wanted to write. It had […]
Choosing Winning Marketing Strategies
You may think that marketing is all about getting your message in front of clients. Or you may think marketing is about relationships. Yeah, yeah, it’s all that but there’s a starting point. And that’s to choose a winning marketing strategy in the first place. And no one demonstrates this technique better than Will Smith. […]
How Today’s Promotion Is An Ad For Tomorrow’s Sale
Most people make a mistake with promoting a product or service. When they promote a product/service, they expect sales. And rightly so. But you’re missing out on the most important aspect of all: that people don’t buy when you want to sell. And this is why most of us go bananas in sales and marketing. […]
Why Objections Play A Big Role In Sales Conversion
We hate it when customers object. We’d prefer if they simply bought our products and services. Yet objections are a critical indicator of sales and marketing. Without objections you’d never know if the customer is interested or not. And without objections you’d never know how to improve your products and services (you improve them, don’t […]
How To Ask Hundreds of Questions on a Marketing Topic (Without Paying Thousands of Dollars)
There’s a problem with the last page of a book or a course We all have this problem. When we get to the last page of a book or a course, we are enlightened, yet still confused. We’re confused because we know a fair bit about the material, but still have loads of questions that […]
