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Understanding the Rosetta Stone (And How It Affects How You Learn)

Author: Sean D'Souza

Understanding the Rosetta Stone (And How It Affects How You Learn) Do you know the story of the Rosetta Stone? You do, don’t you? You know how archaeologists couldn’t make head or tail of hieroglyphics. And it’s not like they didn’t try. They just weren’t able to figure out what those nice little pictures on […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

The Bicycle Moment: When Everything Falls Together

Author: Sean D'Souza

If you learned to ride a bicycle, there’s a pretty good chance you fell. And fell down a lot. I sure did. What’s worse is I learned to ride on hills, with red mud. And that means there was a good chance of losing control on the slopes. And grazing your feet, hands and face […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

How To Make Sure You Get Paid On Time

Author: Sean D'Souza

When you went to buy your computer, you paid for the computer in advance. When you went to the dentist, you paid your $5000 bill on the way out. And yet, when it comes to collecting money in your own business, you’re running up against a big, bad wall. So how do you get paid […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

How Attacking the “Problem” Is The Problem (And Why Structure Helps)

Author: Sean D'Souza

Imagine it’s a rainy night. And suddenly you hear a drop of water coming from the roof. One drop, two drops. Five hundred drops and a bit of mopping up later, and you’ve got a bucket under the leak. So what do you do next morning? Do you leave the buckets or do you resolve […]

Filed Under: Marketing Strategy, Psychological Marketing Tagged With: Human Nature, marketing strategies and ideas, Marketing strategy, small business marketing, small business marketing strategies

How The Gottman Principle Unlocks the Mystery of Intuition

Author: Sean D'Souza

Have you heard of Gottman? Gottman, as in John Gottman. What if I told you he was the is the co-founder and co-director of the Gottman Institute? Nope, doesn’t ring a bell? Well that’s interesting, because Gottman’s research is all about ringing bells. Or intuition, as we call it. And Gottman is a good example […]

Filed Under: Human Nature Tagged With: human behaviour, Human Nature

How Marsha Stopped Saying “But”

Author: Sean D'Souza

Listen to yourself as you’re speaking. You’ll invariably find yourself saying the word “but” several times a day. You’ll use the word to nullify what you just said, as in: You did a great job, but… Or you’ll use the word to defend your actions, as in: I would have done that, but… My niece […]

Filed Under: Human Nature Tagged With: human behaviour, Human Nature

The Unknown Secret of Time Management

Author: Sean D'Souza

Imagine a close relative needs to be driven to the hospital and you don’t have time to call an ambulance. You have to drive your relative to the hospital right away. So what do you do? You drive, don’t you? And you get your relative to the hospital. And obvious as it may sound, you […]

Filed Under: Time Management Tagged With: business ideas small business, chaos time, Human Nature, Time Management

How To Retain 90% Of Everything You Learn

Author: Sean D'Souza

Imagine if you had a bucket of water. And every time you attempted to fill the bucket, 90% of the water would leak out instantly. Every time, all you’d retain was a measly 10%. How many times would you keep filling the bucket? The answer is simple: just once. The first time you noticed the […]

Filed Under: Human Nature Tagged With: Brain Audit, human behaviour, Human Nature

Mini Article: The Importance Of Idleness

Author: Sean D'Souza

The Importance of idleness: Psychotactics Sean D'Souza

So you’re going/have gone on a vacation, aren’t you? Well, the weekend will come up, and you’ll have some sort of break–your to-do list non-withstanding. But you won’t take a break. No you won’t. You’ll do something silly. Like filling it up with stuff. How about filling it with idleness instead? Yeah, idleness. As in […]

Filed Under: Human Nature Tagged With: Human Nature, learning

Why Stevie Wonder Doesn’t Learn By Reading

Author: Sean D'Souza

Why Stevie Wonder Doesn't Learn By Reading

Have you ever considered how some people say they learn quicker by reading than audio? Have you ever considered Stevie Wonder’s plight? Ah, but that’s not the question The question is: Can Stevie Wonder learn faster than you? Well, I wish it were a pat answer, but it’s not. It depends on various factors including […]

Filed Under: Learning Tagged With: human behaviour, Human Nature, learning, Marketing Strategies

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  • Home
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