Storytelling isn’t an art. It’s a science. Every kid knows how to tell stories. And it’s cute to be a storyteller when you’re a kid.But when you put structure to writing and storytelling you take it from science to art. Find out how this works with storytelling. Right click and ‘save as’ to download The […]
How To Craft Amazing Stories For Business
Storytelling is a craft that small business owners need to improve their marketing. Without stories, a marketing strategy is like a boat without a rudder. Fact, figures and data can only go so far. Learn how stories help to create powerful marketing, in a completely non-threatening manner. Right click and ‘save as’ to download The […]
Intense Story: Why Starting With The “Stuck Point” Creates Intense Stories
How do you write an intense story? How do you make your story more dramatic? We often believe that stories have a sequence. First, this happens, then that happens and then something else shows up. And while that belief is generally true, the heart of the story is the “stuck point”. You know your story […]
Storytelling: Why Storytelling Needs The Thumpity-Thump-Thump-Thump-Thump
How do you tell stories? How do you become a good storyteller? When you hear someone tell you about their vacation, you try to be interested. All that exotic food, that astounding accommodation—it’s all boring. Yet there’s a reason why their story is boring. We aren’t really hearing stories, but instead, we’re just getting a […]
India Travel Stories: The Goa Cashew Nut story
The Cashew nut story The flight from Ahmedabad to Goa is a relatively short one, but enough for a meal onboard. After a magnificent trip to Rajasthan, we were finally on our way to Goa. Goa is on the west coast of India, flanked by endless white-sand beaches, coconut trees and a largely easy going […]
How To Avoid Dragging Out A Well Known Story (And Boring The Reader)
You know that story your mum used to tell? Every time she’d start recounting it, you’d groan. You had heard that story ten squillion times before and your mum just ignored you and told it anyway. You may forgive mum, after all, she’s just dear ol’ mum, but your readers won’t always be as kind. […]
Announcing! How To Put That Zing-Kapow In Your Articles (With StoryTelling)
Storytelling seems to be the rage these days. And yet, it’s not new at all. It’s been around for thousands of years. What’s more, it’s not even alien to us. Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring. The problem arises when we […]
How To Start Your Story-Based Articles With Greater Impact
Yesterday I went to buy some walking shoes. And I ended up spending $2000. And that’s not counting the shoes. Now, did that opening get your attention? Sure it did. It sucked you in. And the reason you hear that strange sucking sound is because I didn’t start off the article as most people do. […]
How To Amplify Your Branding With A Signature Story
Superman lay writhing on the valley floor, the energy being drained from his body with every passing minute. Above Superman, towered the evil face of Lex Luthor. In Lex’s hand, was a rock-a a green rock that wasn’t from our planet. The rock would enable Lex to get rid of his arch-nemesis, Superman, once and […]
