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Sean D'Souza: Article Writing Strategy

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Sean D'Souza
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How To Save Two Zillion Hours in Research (Using Cool Techniques with Evernote): Episode 41

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

How much time does it take to do research? Most of us do our research once we sit down to write an article, create a webinar or podcast. A zillion hours later, the content is still not ready and the hours have flown away needlessly. And that’s because we go about doing research the “wrong way”. All […]

Filed Under: podcasts Tagged With: evernote, tagging system

My Adventures With Podcasting (In Case You’re Interested)

Author: Sean D'Souza

Where did you start your podcasting journey? What is your podcast strategy? What do you use? Do you outline? Slow down. Yes, do slow down. Podcasting is like everything else. Work, lots of work. But also a lot of fun. So here’s the abbreviated story. You’re welcome to ask more questions because I do have […]

Filed Under: podcasts, Strategies Tagged With: podcast strategy

Is The Four-Hour Work Week A Waste Of Time?

Author: Sean D'Souza

Four Hour Work Week

I don’t mow the lawns. I outsource it. I don’t do my accounts. It’s what keeps my accountant in business. I bake my own bread, cook my own food, but at least half of the time it’s all outsourced. In fact, when I think about it, a good chunk of my life is outsourced. I don’t build my […]

Filed Under: podcasts Tagged With: four hour work week, magic

How To Recover From A Zidane Moment

Author: Sean D'Souza

(Also listen to the audio at the end of this article) Your business will have a Zidane Moment. Some time in the future, you’ll run into a situation that you cannot foresee; cannot perceive; and one that will cause your business to feel an instant shudder. What’s the Zidane moment, and how can you recover […]

Filed Under: Marketing Strategy, podcasts Tagged With: business ideas small business, marketing plan, marketing strategies and ideas, marketing tactics, small business marketing, small business marketing strategies

Why The Bad Economy Is Good For You

Author: Sean D'Souza

(Also listen to the audio at the end of this article) The economy is getting bad, they tell you. The economy is getting worse, they tell you. The implosion is about to come, they tell you. And Leo Burnett would laugh (or at the very least, softly chuckle). Leo, who? It was the Great Depression. […]

Filed Under: Marketing Strategy, podcasts Tagged With: business ideas small business, marketing plan, marketing strategies and ideas, marketing tactics, small business marketing, small business marketing strategies

Why Urgency Succeeds Like Nothing Else In A Bad Economy

Author: Sean D'Souza

(Also listen to the audio at the end of this article) Let’s say you have to pee. So this is a normal bodily function, eh? It means that if you feel that sensation, and you don’t go soon enough, you’ll be in trouble. But how many of us go to the loo when we first […]

Filed Under: Marketing Strategy, podcasts Tagged With: business ideas small business, marketing plan, marketing strategies and ideas, marketing tactics, small business marketing, small business marketing strategies

How to Segregate Sticky-Pairs at Workshops

Author: Sean D'Souza

(Also listen to the audio at the end of this article) You see it in sci-fi movies. You see it at workshops. It’s called the ‘force shield.’ Once the ‘force shield’ is up, nothing can penetrate the shield. The people within the shield are cocooned. And the people outside the shield are isolated. Sticky-pairs cause […]

Filed Under: podcasts, Speaking Secrets Tagged With: 10 top speaking tips, Add new tag, presentation skills, public speaking, speakers secrets, speaking, speaking strategy, speaking tips

How to Engage an Audience with Props

Author: Sean D'Souza

(Also listen to the audio at the end of this article) Imagine you pulled out a chair. Or two large pieces of paper. Or a balloon. What you’re doing is waking up the audience with a prop. And props wake up the sleepiest of audiences in a matter of seconds. Yes, even if the prop […]

Filed Under: podcasts, Speaking Secrets Tagged With: 10 top speaking tips, Add new tag, presentation skills, public speaking, speakers secrets, speaking, speaking strategy, speaking tips

How The Wrong Example Alienates Your Audience

Author: Sean D'Souza

(Also listen to the audio at the end of this article) Examples have a singular goal: They help the reader understand a concept. But could the wrong example actually alienate an audience? And how would you know which kind of example would alienate you? Let’s look at a simple example of a ‘rocking chair.’ So […]

Filed Under: podcasts, Speaking Secrets Tagged With: 10 top speaking tips, Add new tag, presentation skills, public speaking, speakers secrets, speaking, speaking strategy, speaking tips

Why Too Many Ideas In An Article Make You Feel Nauseated

Author: Sean D'Souza

In the year 2003, I got on a cruise ship from New Zealand to Australia. And those cruise ships are so big, that you’d never believe you’d get seasick on one of them. And yet it’s quite easy to get seasick when the sea is churning and monstrous waves keeping battering the ship time and […]

Filed Under: Article Writing, podcasts Tagged With: 5000bc, Article Marketing, article strategy, Article writing, Brain Audit, Copywriting, Marketing Strategies, psychotactics, sean d'souza, speaking

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  • Home
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