How to use article writing techniques to produce a book Have you heard of the story of the ‘Goose that laid the Golden Eggs’? What about ‘The Tortoise and the Hare’? And surely you must have heard of ‘The Fox and the Grapes’. And what do those stories have in common? All of these stories […]
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How to write a series of articles to make up a book Imagine you wanted to write a book in December. And right now it’s January. When do you begin to write the book? Should you start in August? Or is July a more auspicious month? And wouldn’t it be better to outline the whole […]
Speeding up your articles writing: Is that really possible? Do you want to write articles and write them faster? Do you want to write outstanding articles and write them faster? Do you want to avoid slogging over one darned article for three hours? Let’s answer that question by looking at piano lessons. If you started […]
When we started up in the year 2000, we had a terrible business. I was a cartoonist. No one would hire me as a marketer. I had no clients, no income (except from cartooning) and I was going around in circles trying to get people to listen to my ‘marketing advice.’ What’s worse is that […]
I wasn’t a big fan of algebra in high school I liked geography. I liked history. I even liked languages. You could safely say I liked everything but maths. So while I’d score high marks in almost all subjects, my maths score barely hobbled beyond 50 or 65%. And it was no great concern to […]
The cartoons before the encouragement (notice, no colour). And then, along came an audience. 🙂 I was lousy at marketing. Well, let’s put it this way: I was (and still am) an outstanding cartoonist. And marketing was nowhere close to being my forte. I’d write, but I’d agonise over it. The only thing that kept […]
Yup, that’s an old cartoon but it was 70% relevant so I put it it in without any change Have you ever noticed a strange thing when you get off the highway onto an off ramp or side road? On the highway you’re doing about 100 km an hour, and the speed limit on the […]
It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]
You know the feeling of getting home from the airport. You get in the taxi, and as the driver wings his way through the streets, you know your way. Should the taxi driver dart down some crazy avenue, or decide to take you for a spin, you’re instantly able to avoid being taken for a […]
Imagine you want to sell a product, service or training online. What’s the first thing you think of when you’re getting ready to promote the product? Why it’s the sales page, right? So you scrub the page; you polish it; and you hope to hell that the customer is going to buy bucket-loads of your […]