What’s the most important act you need to do for your business today, tomorrow, and till the year 2025? You need to talk to your customers. You need to talk to your customers on pre-fixed days. You need to talk to your customers on pre-fixed days till the year 2025. And I’ll tell you why. […]
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I was lousy at marketing. Well, let’s put it this way: I was (and still am) an outstanding cartoonist. And marketing was nowhere close to being my forte. I’d write, but I’d agonise over it. The only thing that kept me going was the audience. Audiences are needed…and not just for those who are struggling […]
If my estimate is right, you should be reading this blog about the exact time I’m speaking in Chicago (at the System Seminar). And my presentation is about ‘How To Increase Prices (Without Losing Customers)’. So what’s philosophy got to do with conversion? And should you put in philosophy into a conversation with clients? That’s […]
There’s a story (true or false, I don’t know) about the famous artist, Pablo Picasso. It seems a woman came up to him and asked him to sketch something on a piece of paper. He sketched it, and gave it back to her saying: “That will cost you $10,000”. She was astounded. “You took just […]
It’s fine to say ‘less is more.’ But instead ‘more is not less.’ And often certain phrases like this get thrown about without any real frame of reference. For example: Let’s say you sat down to dinner. And you got three olives and a glass of water. That’s less. And you’re still hungry. On the […]
Don’t you hate it when you run into trouble you hadn’t expected? Well that’s just how things are. Chaos happens. And of course the chaos happens at the very last minute too. I’m headed to the US this evening, and suddenly realised that the updates to the podcasts weren’t happening at all. This means I […]
Walk down to your local supermarket. Watch the old lady giving you crackers and some new fangled dip being promoted by a local food company. Your curiosity gets the better of you–if your hunger doesn’t get there first. You taste one dip, then another and if you have the nerve, all the five dips that […]
So let’s assume you’ve had a crappy day. A really, really crappy day. Do you write a blog post on a crappy day? If you listened to all those people around you, they’ll all chorus a big “NOoooooooooooooo!” You should only write when you’re happy, and excited, they say. You shouldn’t write when you’re sad. […]
I wake up every morning at 4am. And before I know it, it’s 7am. At 7am I take stock of what I’ve done Some days I’ll whistle through two or three articles, answer questions on the 5000bc forum, post on this blog, and even go through chunks of email, and sometimes I even have time […]
Have you ever wondered why it’s so very difficult to get clients to absorb what you tell them? I’ll tell you why. You’re not demonstrating your product or service using a simple ‘water test’ technique. The ‘water test’ technique is not only simple, but it’s very actionable, thereby instantly increasing consumption of a product or […]