I can’t really recall the date: I think it was Jan 25th 2009. I opened up the newspaper. And there it was: Air New Zealand was offering discounted fares from Auckland to London for just $2000. And in less than 24 hours, they’d sold their pre-arranged quota of 2000 tickets. That’s $4,000,000 in under 24 […]
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
iTunes | Android | E-mail | RSS | Spotify | Google Podcast |
(Published Feb 17, 2009) I just want to ask you one question: Do you think, truly think that Tiger Woods works harder at his golf than anyone else? Or do you think he works less hard? And just to continue the question… Do you think Steve Jobs works harder? Do you think Michael Phelps works […]
Do you know the story of the Rosetta Stone? You do, don’t you? You know how archaeologists couldn’t make head or tail of hieroglyphics. And it’s not like they didn’t try. They just weren’t able to figure out what those nice little pictures on the Egyptian monuments really stood for. And then of course, in […]
On Wednesday we had a Brain Audit sale, a live workshop sign up, and a 5000bc membership drive. And the server was upgraded the previous night. And a new version of Joomla put in. I woke up that morning and hmmmm… There were close to fifty emails saying ‘You’re page isn’t working.’ Sure enough, no […]
Imagine you went for a date with a person you hadn’t met before. And your date wore a paper bag on his/her head. He/She refused to show you his/her face. That date refused to tell you anything about his/her past. Or let you into any information at all. Instead what he/she gave you was a […]
Most people think that demand and waiting lists are one and the same. And they’re not. A waiting list is the real power-toy. If you go back in time, way back in time, when you were in university. And there was this girl. Or this guy. And they were both in great demand. And you’d […]
Have you ever had a client who won’t listen to you? Let’s say you’ve got certain marketing strategies that will work for the client, but they sure won’t listen. They think their way is the best. Of course at this point there are two things you can do. Either buckle in and do whatever the […]
If you look at the major TV interviewers, you’ll notice something quite quickly. They’re not sloppy. They’re not crappy. And there’s something that marks them out from the average interviewer that you hear on most podcasts. All the interviewers seem to have a set of questions. And an agenda. A TV interviewer will almost never […]
Everyone can tell you when an interview is crappy. But do you know the secret to great interviewing techniques? In today’s world you’re more than likely to do an interview either through text, audio or video. And especially if you are doing podcast interviews. It’s important to understand the structure of a crappy interview, […]
If you’ve got one product or service to sell, you don’t have much of a headache But let’s say you have two, or three products. Or like us at Psychotactics, well over twenty-five different products and services. What do you do then? You provide direction Direction like you see at any airport in the world. […]