How much time does it take to do research? Most of us do our research once we sit down to write an article, create a webinar or podcast. A zillion hours later, the content is still not ready and the hours have flown away needlessly. And that’s because we go about doing research the “wrong way”. All […]
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Where did you start your podcasting journey? What is your podcast strategy? What do you use? Do you outline? Slow down. Yes, do slow down. Podcasting is like everything else. Work, lots of work. But also a lot of fun. So here’s the abbreviated story. You’re welcome to ask more questions because I do have […]
I don’t mow the lawns. I outsource it. I don’t do my accounts. It’s what keeps my accountant in business. I bake my own bread, cook my own food, but at least half of the time it’s all outsourced. In fact, when I think about it, a good chunk of my life is outsourced. I don’t build my […]
(Also listen to the audio at the end of this article) Your business will have a Zidane Moment. Some time in the future, you’ll run into a situation that you cannot foresee; cannot perceive; and one that will cause your business to feel an instant shudder. What’s the Zidane moment, and how can you recover […]
(Also listen to the audio at the end of this article) The economy is getting bad, they tell you. The economy is getting worse, they tell you. The implosion is about to come, they tell you. And Leo Burnett would laugh (or at the very least, softly chuckle). Leo, who? It was the Great Depression. […]
(Also listen to the audio at the end of this article) Let’s say you have to pee. So this is a normal bodily function, eh? It means that if you feel that sensation, and you don’t go soon enough, you’ll be in trouble. But how many of us go to the loo when we first […]
(Also listen to the audio at the end of this article) You see it in sci-fi movies. You see it at workshops. It’s called the ‘force shield.’ Once the ‘force shield’ is up, nothing can penetrate the shield. The people within the shield are cocooned. And the people outside the shield are isolated. Sticky-pairs cause […]
(Also listen to the audio at the end of this article) Imagine you pulled out a chair. Or two large pieces of paper. Or a balloon. What you’re doing is waking up the audience with a prop. And props wake up the sleepiest of audiences in a matter of seconds. Yes, even if the prop […]
(Also listen to the audio at the end of this article) Examples have a singular goal: They help the reader understand a concept. But could the wrong example actually alienate an audience? And how would you know which kind of example would alienate you? Let’s look at a simple example of a ‘rocking chair.’ So […]
In the year 2003, I got on a cruise ship from New Zealand to Australia. And those cruise ships are so big, that you’d never believe you’d get seasick on one of them. And yet it’s quite easy to get seasick when the sea is churning and monstrous waves keeping battering the ship time and […]