A local car wash ran a loyalty program For every car wash you paid for, you got one stamp on your card. If you completed eight washes, you got one free wash. Another set of customers also joined that very same loyalty program. But they didn’t have eight blocks to fill on their card. They […]
Psychological Marketing: How To Understand The Business Owner Mindset
Does marketing involve psychology? What is psychological marketing? And how do you use psychology to develop a business mindset?
Running any business involves marketing. However, every business owner has to deal with a whole lot of psychological issues—both business and personal.
The articles below will help you realise you are not alone in business. You will read about:
- The imposter syndrome
- How to deal with overwhelm
- How to find your passion
- How to increase energy
- How to persevere even when you are failing
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help you understand a business owners mindset from a psychological angle.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing from Psychotactics
The Similarity Between Talent And Email-Clutter
Imagine you had a friend who said to you, “I have 140 emails in my in-box”. What would you say next? I’ll tell you what. You’d be a little surprised, and you’d say, “You get 140 emails a day?” “No, not a day”, this friend would answer. “I get just 20 emails a day.” But […]
How To Cope With Increasing Information—And Win (Well, Kinda)!
“I’m never going to another place until I see Paris completely” said my fictional friend. I don’t talk to fictional people that often, but this time I decided to have the conversation. “You mean you’re going to pass up everything else on the planet, just because you haven’t seen all of Paris yet”, I asked, […]
The Resistance Game: Can Resistance be Beaten?
Resistance seems like an overbearing force in our lives We want to achieve a lot, but as soon as we get started, resistance kicks in. But did you know there are ways around resistance? Resistance loves a loner. If you’re working alone, you’re just setting yourself for an encounter with resistance. Resistance loves to play […]
Why Time Management Is Less Powerful Than Efficiency Management
Keira is my niece. My sister in law teaches her daughter Keira the names of every one in the family. She does this by getting Keira to recognise the photos and call out the person’s name. So Keira learned everyone’s name. And now at two, she says 90% of the names (except the really hard […]
The Curse Of Knowledge
We have the curse of knowledge. We all do. We know what we know, and we know it so well, that we assume that everyone else knows it just as we do. So for instance, I understand a concept like ‘uniqueness’ and it’s almost second nature for me, so it’s normal for me to assume […]
Why Marketing Fails: And Why Marketers Get Attraction Wrong Time and Time Again
Conversion fails for simple reasons. Labour pains vs. Baby Which of the two would attract you if you were a woman? You’re saying baby, right? But look around you Every stupid marketer on the planet is selling his product or hisservice. They’re talking about the benefits of their service or product. They’re talking about the […]
Why Small Business Fails: The Myth of Things Getting Easier
Work doesn’t gets easier. Ever. You just get more efficient. Think of it as a marathon runner. The odds are crazy. Just having to run a marathon is hard enough. To be first in your field? Huh? Are you nuts? Yet, the marathon runners know one thing. That giving up is not an option. Even […]
Why You Lose Focus—And How “Brain Maps” Play Their Role
I remember sitting in a queue at JFK airport in New York waiting to take off As I sat in the plane, I could see our plane stuck behind about six or eight other planes. They were all waiting to take off. And as we waited the weather conditions changed, causing the planes to keep […]
How We Confuse the Heck Out Of Our Customers
You first hear a jingle in the distance. It’s soft but audible. And it’s kind of familiar. About four seconds and one millisecond later, you hear doors being slammed. Excited, shrill voices fill the air. The quiet of the afternoon is suddenly punctuated with kids enthusiastically scanning the horizon in anticipation of something. That something […]
