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Search Results for: feed

Why A Report Matters In The Mind Of Your Audience

Author: Sean D'Souza

Imagine you wrote a report 20 pages long. Then imagine that report got translated into seven languages – French, German, Spanish, Japanese, Russian, Dutch and Italian. Imagine that that single “work of art” was requested in a print format well over 10,000 times (at a cost of about $2.50 – $3.50 each. And then sold […]

Filed Under: Article Writing, Marketing Strategy, Psychological Marketing Tagged With: branding strategies, branding tactics, marketing plan, Marketing Strategies, marketing strategies and ideas, small business marketing ideas

The Myth of Focus

Author: Sean D'Souza

Imagine a one-year old child that is focused. Imagine that one-year old is on a focused mission. That mission is to ‘learn to walk’ First I shall walk, it says. Forget everything else. I’m going to learn to walk, and that’s it. And then I shall learn to talk. And then I shall learn a […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

Understanding Patterns: How Your Brain Thinks

Author: Sean D'Souza

Imagine you went to a friend’s house today. You’re in your friend’s kitchen. And you see a chair. And you sit down on that chair. How do you know it’s safe to sit on that chair? But even more interestingly, how do you know it’s a chair in the first instance? Your brain worked out […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

How A Single Article Drew Tens of Thousands of Customers To Sign Up.

Author: Sean D'Souza

Imagine you woke up one morning and wrote an article. Just another article like all the articles you’ve been writing. And then suddenly you had tons of folks clicking on this article. Reading it. Then signing up to your newsletter. These tons of folks go into the hundreds, then into the thousands, then into the […]

Filed Under: Article Writing, Marketing Strategy Tagged With: Article writing, branding strategies, marketing strategies and ideas, Marketing strategy, marketing tactics, small business marketing

Why Skill Upgrades Are Not A Luxury

Author: Sean D'Souza

Surely you’ve heard of the phrase regarding lousy carpenters. And lousier tools. It runs like this: A bad carpenter blames his tools. Well I agree. And I disagree. A great set of tools are useless, even dangerous in the hands of an amateur. But on the other hand, a great carpenter should never suffer with […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

The Role of Get-Rich Quick Merchants

Author: Sean D'Souza

In the year 2003, I went to a presentation in Australia. There were 450 people in the room. And two fancy cars (yes in the room!) And then the speaker ran from the back of the room to the front, amidst thunderous applause. Five days later, I was $10,000 poorer. And none the wiser. I’d […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

Understanding the Rosetta Stone (And How It Affects How You Learn)

Author: Sean D'Souza

Understanding the Rosetta Stone (And How It Affects How You Learn) Do you know the story of the Rosetta Stone? You do, don’t you? You know how archaeologists couldn’t make head or tail of hieroglyphics. And it’s not like they didn’t try. They just weren’t able to figure out what those nice little pictures on […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

The Bicycle Moment: When Everything Falls Together

Author: Sean D'Souza

If you learned to ride a bicycle, there’s a pretty good chance you fell. And fell down a lot. I sure did. What’s worse is I learned to ride on hills, with red mud. And that means there was a good chance of losing control on the slopes. And grazing your feet, hands and face […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

How To Make Sure You Get Paid On Time

Author: Sean D'Souza

When you went to buy your computer, you paid for the computer in advance. When you went to the dentist, you paid your $5000 bill on the way out. And yet, when it comes to collecting money in your own business, you’re running up against a big, bad wall. So how do you get paid […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

How To Get An Audience Back Into The Room

Author: Sean D'Souza

If you’re conducting a workshop anytime soon, you’re going to have one big problem on your hand. The moment you open the doors and let your audience out for a coffee/lunch break, you’ll have a hard time getting them back. And then you become a sheep-dog, having to herd the sheep back into the pen. […]

Filed Under: Presentation Techniques Tagged With: powerful presentation techniques, presentation skills, presentations, workshop techniques

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