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Why Clients Buy—And Why They Don't

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Why You Should Temporarily Ignore The “1000 True Fans” Concept – If You Want To Get Ahead

Author: Sean D'Souza

1000 True Fans: Why you should temporarily ignore the "1000 True Fans" concept—if you want to get ahead

The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. Which sounds perfectly fine when you’re doing the multiplication, but it falls apart in reality? Where are the flaws in the 1000 true fans […]

Filed Under: Selling

The Brain Audit: 7 Part Series

Brain Audit Series: (Why Clients Buy And Why They Don't)Announcing: The Brain Audit Seven-Part Series(A seven-part video series that makes The Brain Audit work with even more precision than before)Plus the unedited transcripts to make notes as you listen Most sales pages never get written because it's too hard to do the target profile interview The most important element of The Brain Audit isn't [...]

Goal Setting: How to achieve at least 50% of your goal (in any given year)

Goal Setting: How to achieve at least 50% of your goal (in any given year)Goal SettingHow To Achieve At Least 50% Of Your Goals (In Any Given Year) Do you find your goals running away from you and you find it hard to catch up? One of the biggest problems with goal-setting is setting up too much to do When it comes to goal-setting, it's easy to bite off [...]

How To Write The Curiosity Out Of The First-Line Of Your Article

Author: Sean D'Souza

How to wring the curiosity out of the first-line of your article

Can we really write an interesting first line? Is there a system we can use? The first line of an article drives most of us insane. And as if that were not enough, we are called upon to write an interesting first line. How do you nail that first line every single time? Here are […]

Filed Under: Article Writing Tagged With: article writing depth, first 50 words, power of story telling

How I Cope With Information Overload (And Manage To Keep Sane)

Author: Sean D'Souza

How I cope with my information overload

Most of us believe that to cope with information, we have to speed up our learning. But we’ve all tried that, haven’t we? And it doesn’t seem to work at all. This article is about why we are so obsessed with trying to keep up by learning more. And how you can do quite the […]

Filed Under: Learning Tagged With: audio learning, learning skills, slowing down

How To Be A Non-Mediocre Coach—The GPS Guidelines Coaching System

Author: Sean D'Souza

How to be a non-mediocre coach—The GPS Guidelines Coaching System

Many coaches and trainers struggle to get precise results for their clients And it’s not for want of trying, either. They work very hard, probably too hard, and yet the clients don’t get the results they seek. The question is: How do we go from mediocrity to excellence? Find out the guidelines to becoming a […]

Filed Under: Training Tagged With: client results, coaching business, online business

The Magic Of Set Up: Why Some Online Courses Are Better Than Others

Author: Sean D'Souza

How to Design Information To Avoid Client Mental Fatigue

What makes some courses vastly better than others? The answer lies not in the content, or the instruction, but rather in the set up. But why is setup so crucial? Setup becomes vital because it gets rid of clients that don’t follow instructions and gives you the cream of the crop. You get clients that […]

Filed Under: Courses Tagged With: 5000bc, Brain Audit 3.2, power of testimonials

How To Use Contrast To Create Your Uniqueness In Seconds

Author: Sean D'Souza

How We Created the Uniqueness For the Podcast

If you were asked: What is the uniqueness of this podcast, would you be able to answer the question? The chances are that you might state one of the features, but not what makes it truly unique. What do you have to do to make the uniqueness come to life? And how do you get […]

Filed Under: Marketing Strategy Tagged With: article writing course, Create uniqueness, three month vacation podcast

Why Staying Small Is Probably A Smarter Move

Author: Sean D'Souza

Why-Staying-Small-Is-Probably-a-Smarter-Move

Think Big. Really? Studies show us that scaling up is often disastrous for most companies But what’s the alternative? That’s what we look at in this book review—well, chapter review—of Company of One by Paul Jarvis. Instead of driving ourselves crazy, we bring in sanity and upper boundaries to our business, while living a very […]

Filed Under: Marketing Strategy Tagged With: book review, business planning, Life

Information Product Strategy Workshop: Munich, Germany

Info-Product Strategy + Execution 3-Days WorkshopHow to create the strategy + the execution of information products in a way that clients keep coming back. The problem with info-products is that we have too much information in our head. Or we have too little. And we quickly get stuck. No one wants to produce a product [...]
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
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