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Why Clients Buy—And Why They Don't

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The ‘Chocolate Theory’ of Creating Sequential Products and Services

Author: Sean D'Souza

Karate has a sequence. Dinner has a sequence. Religion has a sequence. Even good ol’ school had a sequence. And sequential empires, um businesses, work no matter if you sell a product, service or do some sort of training. But as a seller of a product or service, a certain question must cross your mind. […]

Filed Under: Info Products Tagged With: info products, infomarketing, information marketing, information products, small business marketing ideas

How Today’s Promotion Is An Ad For Tomorrow’s Sale

Author: Sean D'Souza

Most people make a mistake with promoting a product or service. When they promote a product/service, they expect sales. And rightly so. But you’re missing out on the most important aspect of all: that people don’t buy when you want to sell. And this is why most of us go bananas in sales and marketing. […]

Filed Under: Copywriting, Human Nature, Marketing Strategy Tagged With: 5000bc, Article writing, Brain Audit, Copywriting, human behaviour, Human Nature, info products, information products, internet strategy, marketing, Marketing strategy, promotion, psychotactics, recession, sales, sales page conversion, sales strategy, sean d'souza, Selling

Why Objections Play A Big Role In Sales Conversion

Author: Sean D'Souza

We hate it when customers object. We’d prefer if they simply bought our products and services. Yet objections are a critical indicator of sales and marketing. Without objections you’d never know if the customer is interested or not. And without objections you’d never know how to improve your products and services (you improve them, don’t […]

Filed Under: Marketing Strategy Tagged With: 5000bc, Articel writing, Article Marketing, Article writing, Brain Audit, buying psychology, Copywriting, human behaviour, info products, internet strategy, Marketing Strategies, objections, psychotactics, sales conversion, sales page conversion, sean d'souza

Announcing Brain Audit 3.2 + Special Goodies Offer worth $158 (This offer has expired

Author: Sean D'Souza

If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the brand new Brain Audit Ver 3.2 Two years in the making… This book has been two years in the making, and now it’s finally out! And you not only get the […]

Filed Under: Why Clients Buy And Why They Don't Tagged With: Brain Audit, BrainAudit, cartoons, Copywriting, human behaviour, Human Nature, info products, internet strategy, Marketing strategy, psychotactics, sean d'souza, Selling

The Evil Power of Self-Editing

Author: Sean D'Souza

When we sit down to do a project, we never seem to see the end of it. Let’s say you want to create a simple information product such as a fifteen minute audio. Technically speaking, this audio should take you fifteen minutes to create. If you sit down and write an outline, it should take […]

Filed Under: Human Nature Tagged With: getting things done, info products, self-editing

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes