It’s not like you haven’t tried getting testimonials before. You sure have. You have at least some testimonials, but somehow they don’t have that snap, crackle and pop! There’s a reason why testimonials fall short of the mark Mostly it has to do with the length. And yes, yes, the detail. Instead of a testimonial […]
Psychological Marketing: How To Understand The Business Owner Mindset
Does marketing involve psychology? What is psychological marketing? And how do you use psychology to develop a business mindset?
Running any business involves marketing. However, every business owner has to deal with a whole lot of psychological issues—both business and personal.
The articles below will help you realise you are not alone in business. You will read about:
- The imposter syndrome
- How to deal with overwhelm
- How to find your passion
- How to increase energy
- How to persevere even when you are failing
Next Step
Look at the list of articles below, pick the one that gets your attention and start reading. Every article will help you understand a business owners mindset from a psychological angle.
Warm regards
Sean D'Souza
P.S. Oh and before I go—If you haven't yet subscribed:
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Articles on psychological marketing from Psychotactics
10 years of Psychotactics: What Can We Do?
In less than a month from now, it will be 10 years that Psychotactics has been around. And we think it’s something worth celebrating. So what can we do? Even if you’ve never posted before, I’d encourage you to volunteer your ideas so that we can make this event something special. Will you help […]
How To Attract The Customers You Want
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
The Choice Paradox: Why Customers Want More And Less Simultaneously
Take out that cell phone from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. You could probably […]
How To Attract Clients With ‘Most-Wanted’ Information
Imagine you had a handicapped child. And now this child is twenty years old and reasonably self-sufficient. Self-sufficient enough for you to decide you want to get back in the work force. But twenty years have passed. What will you do? Your qualifications are worthless. Your experience doesn’t count for much. And you’re intimidated as hell. So let’s […]
Why Feedback is critical for you (and me)
Ronald was a good friend of mine. And Anita was his girlfriend. Well, not any longer. She was now his ex-girlfriend. They’d split up. And I got asked for my feedback: “So, what did you think of her, anyway?” Well, I told him what I thought about her. Did you ever get the feeling of […]
How To Beat Inertia And Why Logic Doesn’t Work
Is resistance a game? It can feel a bit like that when you’re almost always on the losing team. But often the reason why we lose to resistance is because we don’t realise how the brain works. And this brain stuff was studied by researchers at the University of Cincinnati. What they found was astounding. […]
The Art of Saying Thank You Meaningfully
Imagine this. Imagine you move into a neighbourhood and a neighbour brings across a big cake. What happens to you instantly? There you are, with all your unpacked boxes, a to-do list so long it stretches all the way to Geneva and all that you can think of, is how to pay that person back. […]
The Science of Making Mistakes
That may seem to you, to be the silliest headline ever. Why would you need to learn how to make mistakes? You’re already a pro at making mistakes. You don’t need a how-to article to tell you how to make mistakes, right? But bear with me as we explore why mistake making is a science. […]
Branding Strategies— Why You Need To Carve Our Your Uniqueness
Ever been to a buffet? You know how you start off with the spring rolls, then it’s baked ham with pineapple sauce. Then it’s roast lamb with mint jelly and rich brown gravy. Top that up with roast seasoned pork loin with apple sauce and a little chicken with apricots and Camembert. Do you get […]
