Psychotactics

Why Clients Buy—And Why They Don't

  • Home
  • About Us
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    • Client Results
  • Products
    • Start Here First
    • Home Study
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    • Speaker
    • Consulting
  • Fun Stuff
    • Resources
    • Cartoons
    • Recipes

Selling Strategies: How To Sell Without Selling In A Crazy Online Market—Psychotactics

Selling

The process of selling should be enjoyable. How do you sell without selling?

What strategies can you use time and time again to get customers to want to buy your product? At Psychotactics, we use a combination of techniques to sell our products and services successfully. Without the hype and with a small list.

In the articles below, you will learn about:

  • Why you don't need hype when selling your product
  • How to start selling your product online
  • What are the ways to sell a product or service
  • How to run a profitable business selling to a small list.

Next Step

First, get yourself a coffee or tea. Look at the list of articles below, pick the one that gets your attention and start reading. Every article deals with one topic on selling and will give you on actionable step at the end.

Sean D'Souza: Article Writing Strategy

Warm regards
Sean D'Souza
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.

P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
iTunes | E-mail | RSS | Spotify |


The No.1 Deal Killer (When Making A Sale)

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

We often wonder why the sale gets killed. Why the customer walks away. Sometimes it’s because we’re doing a lousy presentation. Or we forget the facts. But often, we get everything perfectly right. And then it’s time to ask for the sale. And we freeze. We get needy. We hope the neediness helps to get […]

Filed Under: Selling Tagged With: sales deal killer

Why We Sell Less—The Root of Confidence

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

The hardest thing in business? Or life is the factor of confidence. Whether you’re in online marketing, selling products or services, or run a physical store, the confidence goes up and down. And yet, confidence is what creates sales. Sales, after all, is a transfer of enthusiasm from one person to another. So how can […]

Filed Under: Selling Tagged With: confidence, sell less

Why Stories Are Great For Sales Copy

Author: Sean D'Souza

Great Sales Copy

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these […]

Filed Under: Selling, Why Clients Buy And Why They Don't Tagged With: sales copywriting, story telling

Is Your Packaging Hurting Your Sales?

Author: Sean D'Souza

Packaging Losing Sales

Elston. Does the name Elston ring a bell? Probably not, huh? That’s because of something that happened in 1933. You see, Elston was a quiet little town in Queensland, Australia. Sure it had a few shops, and a slightly worn down hotel, but there wasn’t much that would get anyone’s attention. Of course this didn’t […]

Filed Under: Selling Tagged With: selling mistakes

Why Rituals Improve Customer Retention Rate

Author: Sean D'Souza

How do you do 100,000 steps a week? The short answer: With a lot of difficulty. But seriously, 100,000 steps a week is a whopping 14,000 steps a day. And to get motivated to do something like that is close to impossible, right? Yes it is, unless you have a ritual. So what is a […]

Filed Under: Selling Tagged With: customer retention

How To Avoid Dragging Out A Well Known Story (And Boring The Reader)

Author: Sean D'Souza

How To Avoid Dragging Out A Well Known Story (And Boring The Reader)

You know that story your mum used to tell? Every time she’d start recounting it, you’d groan. You had heard that story ten squillion times before and your mum just ignored you and told it anyway. You may forgive mum, after all, she’s just dear ol’ mum, but your readers won’t always be as kind. […]

Filed Under: Article Writing, Selling Tagged With: Article writing, story telling, storytelling

How To Get Almost 100% Of Clients To Give You A Testimonial After A Course Or Workshop

Author: Sean D'Souza

  You ain’t nothing but a hound dog. Cryin’ all the time. You ain’t nothing but a hound dog. Well, it seems like that when you’re trying to get testimonials, doesn’t it? You’ve finished your online course, or your offline seminar/workshop and now it’s a royal pain trying to get the clients to give you a testimonial. […]

Filed Under: Selling Tagged With: online course testimonial, testimonials on salespages, workshop testimonial

Announcing! Client Attractors: How To Speed Up Your Sales

Author: Sean D'Souza

  You already know that 80% of a sales letter depends on your headline And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline. But what happens once your customer goes past the headline into the rest of the copy? Which are the elements that cause customers to feel […]

Filed Under: Selling Tagged With: client attractors, increase sales, sales pages, salesletters

When To Use “Experience-Based Testimonials” And When To Use “Objection-Based Testimonials”

Author: Sean D'Souza

Imagine you’re trying to open a tomato can. And you use a hammer. Excessive, right? Well, the same concept plays out with testimonials. Just because you have the grrrrrreatest testimonials in the world, doesn’t mean you hammer away at your audience. Knowing when to use the right testimonial not only creates greater impact when selling […]

Filed Under: Selling Tagged With: Experience-Based Testimonials, Objection-Based Testimonials, sales pages, websites

How The Concept of Isolation Creates Increased Sales

Author: Sean D'Souza

I remember flying to Pittsburgh in the year 2004 It was a 7am presentation in front of about 40 people who I didn’t know. And who didn’t know me, either. And by the time the presentation was done at 7:45am, I asked the crowd a simple question. “How many of you would like to buy […]

Filed Under: Selling Tagged With: enthusiasm, increase sales, offline sales, online sales

« Previous Page
Next Page »

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

PSYCHOTACTICS

  • Facebook
  • Twitter
  • YouTube

sean@psychotactics.com | Skype | Privacy

Copyright © 1999 - 2025 PsychoTactics Limited. Website Development StressLessWeb

  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes