It’s easy to say that every individual product or service needs a uniqueness of its own, but what if it doesn’t? Let’s take an example. Imagine you were selling a program like Adobe Photoshop Would Adobe Photoshop CS5 have the same uniqueness as CS4? Or CS3? Or CS2? No, it wouldn’t, right? And would Adobe […]
Website Marketing Strategy: How To Market Your Product And Services On Your Website
How do you market your product or service on your website?
What simple marketing tools and tactics can use to increase the sales on your website?
These internet marketing strategy articles will help you create better website pages that get more customers.
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
How do you get traffic? It’s an impossible question to answer. There are reasons why. Reason 1: Your situation is not mine. Reason 2: Technology changes all the time. Reason 3: If you’re on a wave, you ride to the shore faster. Reason 1: Your situation is not mine Anyone who tells you that they […]
If you haven’t been to sign up for the free uniqueness course yet, then you should. And here’s just one reason why. Read this case study and judge for yourself. Hey Sean When you first sent through the link for these videos, I dropped everything to watch them. (Dropping everything to watch 45 minutes of video […]
When you land on a website, you often are like a shopper wandering into an unknown supermarket You have no clue what you’re specifically looking for, and you stumble from aisle to aisle hoping you’ll find what you need. And in these situations, you tend to look for the signs. The signs tell you whether […]
$250 vs. $250 So a client has two sets of $250. One says $250. The other says $250. Do they look exactly the same to you? They do, don’t they? But how the client spends the $250 on your business is what’s crucial. If they spend one type of $250, they may consume a bit […]
Let’s imagine you and I are meeting in Donostia-San Sebastián in the north of Spain for dinner. And we’re going to have dinner in the old town. What are we going to have for dinner? I know. We’ll have some beer, los pintxos, some icecream, and a cafe cortado. And guess what? We’ll get the […]
It was 2004. We were promoting the Workshop in Los Angeles. As part of the marketing promotion, we put one little audio testimonial on the website. No, it doesn’t matter what the testimonial said. What matters, is that over 1200 people clicked on that one link to listen to the testimonial. Now why would they […]
This article has been removed. My apologies. 🙁 Instead here a super interview between Lynda Weinman and I. In case you’re wondering, Lynda Weinman is one of the founding members of Lynda.com. Lynda.com started out as a video site when video was um, big trouble to download. Today they get hundreds of thousands of visitors […]
Have you ever struggled to read the text on a web page? You’re keen to read the material, but not sure why you’re struggling. And it’s not because the language is difficult. And it’s not because the topic is unknown. Yet there’s something that’s driving you batty. It’s something on the page itself, but you […]
You’re watching TV. It’s Extreme Makeover time. They take this wallflower-looking person. And they cut. And they snip. Boy, do they tuck! And about 2 weeks later, the Extreme Makeover artists transmogrify their subject into a work of captivating beauty. You watch and say, no…can’t be…can’t be the same wallflower. Ah, but it is. So […]