When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]
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How Air NewZealand’s Cheeky Message Drives Home Personality
How do you get attention, and keep that attention? Then how do you get across a cheeky message, while at the same time revealing your personality? Air New Zealand seems to do it well, even though you may not be paying attention to onboard safety instructions for the squillionth time. What do you think? What […]
What Google Analytics Won’t Show You: The Reasons Why Customers Don’t Buy
I got a note today from a client who said that she wanted to buy our product, but that certain things on the website made her unsure. So to put this in perspective, she was looking at our website at 5000bc (which is a membership site). And she said: 1) I found a spelling error […]
How ‘Hearing Problems’ Cause People to Fail
If someone says pass the ‘cheese’, what are they saying? They’re saying: Pass the cheese, right? Except that’s not the way some kids hear it. They hear pass the grease. Or pass the peas. Or pass the fees. And in many cases these kids don’t even hear a word in English. Or Japanese. Or French. […]
