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Why Clients Buy—And Why They Don't

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Twitter-Crazy Future: Cartoon

Author: Sean D'Souza

So will Twitter take on the world? Who knows? But it sure is driving some folks crazy!

Filed Under: Cartoons Tagged With: business cartoons, psychotactics, sean d'souza, tweet, twitter

Strategic Alliances: How To Work With Competition

Author: Sean D'Souza

Most of us think of competition the same way we think of Dracula: Totally avoidable. You’re sure they’ll suck your blood, rob your ideas and then sneak away to their glossy dark oak coffin. But hey, you’ve been watching too many Dracula movies. Competition can be a great alliance. And it depends on various factors. […]

Filed Under: Strategic Alliances Tagged With: marketing secrets, psychotactics, small business marketing ideas, small business success, Strategic Alliances

Announcing Brain Audit 3.2

Author: Sean D'Souza

If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009. Two years in the making… This book has been two years in the making, and now it’s finally out! And you not […]

Filed Under: Events Tagged With: Brain Audit, psychotactics, sean d'souza

How Is The Brain Alchemy Masterclass Helping You?

Author: Sean D'Souza

You remember when you signed up to the Free Brain Alchemy Masterclass, we said we’d nudge you. The nudge was so you could tell us how it’s helped you—and possibly how you’re implementing the Masterclass. And yes, if you’ve got any results. Of course we get the warm fuzzies when reading your experience, but it’s […]

Filed Under: Marketing Strategy, Psychological Marketing Tagged With: Brain Audit, psychotactics

The Article Writing Challenge – How To Write Articles While Driving A Taxi

Author: Sean D'Souza

I was on my way back from the airport, when I struck up a conversation with a taxi driver. He was originally a landscaper, but was now driving taxis (as part of his retirement plan) and he did like the job a lot. But he did have some regrets. He wanted to write. It had […]

Filed Under: Article Writing Tagged With: 5000bc, article strategy, Article writing, audience, Brain Audit, Copywriting, human behaviour, Human Nature, learning, psychotactics, sales, sean d'souza

How To Avoid Throwaway Lines In Article Writing

Author: Sean D'Souza

How To Avoid Throwaway Lines In Article Writing

Let’s say you’re writing an article. And let’s also assume that you’re writing a pretty good article when suddenly you manage to slip in a ‘throwaway line’. So what’s a throwaway line? A throwaway line is a line that’s often not related to the article. It’s probably just a thought that popped up in your […]

Filed Under: Article Writing Tagged With: 5000bc, Article Marketing, article strategy, Article writing, Brain Audit, psychotactics, sean d'souza, Selling, speaking

How To Create Flow In Your Articles

Author: Sean D'Souza

How To Know If Your Article Is Exciting Enough For The Reader When you complete an article, you always have one of two reactions You think it rocks. Or you think it sucks. And you may be wrong on both fronts. You may think your article rocks, when in fact it sucks. And vice versa. […]

Filed Under: Article Writing Tagged With: article strategy, Article writing, Brain Audit, Human Nature, psychotactics, sean d'souza, speaking

How Sub-Plots Take Over Your Article

Author: Sean D'Souza

What To Do When Sub-Plots’ Take Over Your Article Writing Have you heard of the story of Goldilocks and the Three Bears? Well as you know, Goldilocks found the Three Bears’ house, broke in, and systematically ate their porridge, sat in their chairs, and then slept on their beds. And as the story is told […]

Filed Under: Article Writing Tagged With: Article writing, human behaviour, Human Nature, information products, internet strategy, learning, psychotactics, sean d'souza

Price or Value?: Which comes first?

Author: Sean D'Souza

If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price […]

Filed Under: Article Writing, Consumption, Why Clients Buy And Why They Don't Tagged With: human behaviour, Human Nature, planning, pricing, pricing strategy, psychotactics, sean d'souza, testing

Choosing Winning Marketing Strategies

Author: Sean D'Souza

You may think that marketing is all about getting your message in front of clients. Or you may think marketing is about relationships. Yeah, yeah, it’s all that but there’s a starting point. And that’s to choose a winning marketing strategy in the first place. And no one demonstrates this technique better than Will Smith. […]

Filed Under: Marketing Strategy, Video Tagged With: 5000bc, Brain Audit, Copywriting, Marketing Strategies, Marketing strategy, planning, psychotactics, sales page conversion, sean d'souza

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
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    ▼
    • Client Results
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    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
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    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    • Speaker
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  • Fun Stuff
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    • Resources
    • Cartoons
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