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Why Clients Buy—And Why They Don't

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Why Customers Buy From You And Why They Don't: Articles

Why Clients Buy And Why They Don't

Why do customers buy? What stops them from buying? Can we sell without being pushy?

The Brain Audit teaches you 'Why Customer Buy'. But more importantly—'Why They Don't Buy'. It shows you how to "sell without selling".

In the articles below, you will learn about:

  • Why Clients Don't Buy
  • The Biggest Reason Why Your Website Content Drives Customers Away
  • Why Did Your Client Buy From You
  • How To Avoid Hype And Still Get Clients
  • How to get testimonials for every product

Next Step

Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can implement today.


Sean D'Souza: Article Writing Strategy

Warm regards
Sean D'Souza
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.

P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
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Why Do Press Releases Get Rejected?

Author: Sean D'Souza

As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]

Filed Under: Consumption, Human Nature, Why Clients Buy And Why They Don't Tagged With: Brain Audit, Copywriting, education, getting things done, journalist, learning, Marketing strategy, PR, press release, psychotactics, sales, sales pitch, sean d'souza, Selling

Announcing Brain Audit 3.2 + Special Goodies Offer worth $158 (This offer has expired

Author: Sean D'Souza

If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the brand new Brain Audit Ver 3.2 Two years in the making… This book has been two years in the making, and now it’s finally out! And you not only get the […]

Filed Under: Why Clients Buy And Why They Don't Tagged With: Brain Audit, BrainAudit, cartoons, Copywriting, human behaviour, Human Nature, info products, internet strategy, Marketing strategy, psychotactics, sean d'souza, Selling

A 5-Minute Website Tweak That Will Quadruple Your Subscribers

Author: Sean D'Souza

It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]

Filed Under: podcasts, Why Clients Buy And Why They Don't Tagged With: Brain Audit, conversion, Copywriting, human behaviour, internet strategy, marketing, Marketing strategy, psychotactics, sales page conversion, sean d'souza, Selling

The Myth of the Sales Page

Author: Sean D'Souza

Imagine you want to sell a product, service or training online. What’s the first thing you think of when you’re getting ready to promote the product? Why it’s the sales page, right? So you scrub the page; you polish it; and you hope to hell that the customer is going to buy bucket-loads of your […]

Filed Under: Human Nature, podcasts, Why Clients Buy And Why They Don't Tagged With: Copywriting, headlines, sales page, Selling

Why Audience Laughter Isn’t Just “Laughter”

Author: Sean D'Souza

I’ve seen it at presentation after presentation. A speaker will say something funny, and the audience will laugh. Not some pathetic laugh, but a nice big laugh will erupt from the crowd. And the speaker continues speaking, almost cutting out the sound of the laughter. And if you’re a speaker, all you’re doing is being […]

Filed Under: Human Nature, Why Clients Buy And Why They Don't Tagged With: jokes, laughter, psychotactics, speaking strategy

How To Deal With Refunds

Author: Sean D'Souza

How “do” you deal with refunds? Here’s how we deal with refunds. Technically speaking, any product has a 30-60 refund policy. And legally speaking, you’re within your rights to stick to your policy if you choose to do so. After all, when a customer agrees to the purchase policy, they’re “signing a virtual contract”. But […]

Filed Under: Human Nature, Why Clients Buy And Why They Don't Tagged With: refund policy

Why Lack of Frequency Will Cripple Your Business Growth

Author: Sean D'Souza

What’s the most important act you need to do for your business today, tomorrow, and till the year 2025? You need to talk to your customers. You need to talk to your customers on pre-fixed days. You need to talk to your customers on pre-fixed days till the year 2025. And I’ll tell you why. […]

Filed Under: Consumption, podcasts, Why Clients Buy And Why They Don't Tagged With: blog, frequency, newsletters, psychotactics, Video

Should You Share Your Philosophy With Your Clients?

Author: Sean D'Souza

If my estimate is right, you should be reading this blog about the exact time I’m speaking in Chicago (at the System Seminar). And my presentation is about ‘How To Increase Prices (Without Losing Customers)’. So what’s philosophy got to do with conversion? And should you put in philosophy into a conversation with clients? That’s […]

Filed Under: Human Nature, podcasts, Why Clients Buy And Why They Don't Tagged With: philosophy, psychotactics, sean d'souza, system seminar

Hmmm, Trouble at 4am…(Why You Need To Test Your Broadcast Settings)

Author: Sean D'Souza

Don’t you hate it when you run into trouble you hadn’t expected? Well that’s just how things are. Chaos happens. And of course the chaos happens at the very last minute too. I’m headed to the US this evening, and suddenly realised that the updates to the podcasts weren’t happening at all. This means I […]

Filed Under: podcasts, Why Clients Buy And Why They Don't

The Two-Minute Attraction Factor

Author: Sean D'Souza

Most of us don’t realise the attraction power of two-minute noodles. So let me explain… You’re hungry. You boil some water while you desperately tear open the packet. The water bubbles away madly as you reach to cut the tastemaker within the two-minute noodle packet. Two minutes, maybe three minutes later, you’re burning your tongue […]

Filed Under: Why Clients Buy And Why They Don't Tagged With: Copywriting, food, psychotactics

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
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    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
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    • Recipes