Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn’t have to use new fangled techniques, when his simple marketing has stood the test of time. If […]
The Article Writing Challenge – How To Write Articles While Driving A Taxi
I was on my way back from the airport, when I struck up a conversation with a taxi driver. He was originally a landscaper, but was now driving taxis (as part of his retirement plan) and he did like the job a lot. But he did have some regrets. He wanted to write. It had […]
How To Avoid Throwaway Lines In Article Writing
Let’s say you’re writing an article. And let’s also assume that you’re writing a pretty good article when suddenly you manage to slip in a ‘throwaway line’. So what’s a throwaway line? A throwaway line is a line that’s often not related to the article. It’s probably just a thought that popped up in your […]
How To Create Flow In Your Articles
How To Know If Your Article Is Exciting Enough For The Reader When you complete an article, you always have one of two reactions You think it rocks. Or you think it sucks. And you may be wrong on both fronts. You may think your article rocks, when in fact it sucks. And vice versa. […]
How Sub-Plots Take Over Your Article
What To Do When Sub-Plots’ Take Over Your Article Writing Have you heard of the story of Goldilocks and the Three Bears? Well as you know, Goldilocks found the Three Bears’ house, broke in, and systematically ate their porridge, sat in their chairs, and then slept on their beds. And as the story is told […]
Price or Value?: Which comes first?
If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price […]
How a Tiny Little Book Launched Psychotactics
Early in the year 2002, Psychotactics didn’t exist. We weren’t selling any products. Barely even managing to get any consulting. And selling workshops or training to clients was just a dream. Then an amazing little book came to our rescue. Well, technically it wasn’t even a book. It was a presentation I’d made about ‘how […]
Choosing Winning Marketing Strategies
You may think that marketing is all about getting your message in front of clients. Or you may think marketing is about relationships. Yeah, yeah, it’s all that but there’s a starting point. And that’s to choose a winning marketing strategy in the first place. And no one demonstrates this technique better than Will Smith. […]
How Today’s Promotion Is An Ad For Tomorrow’s Sale
Most people make a mistake with promoting a product or service. When they promote a product/service, they expect sales. And rightly so. But you’re missing out on the most important aspect of all: that people don’t buy when you want to sell. And this is why most of us go bananas in sales and marketing. […]
Why Objections Play A Big Role In Sales Conversion
We hate it when customers object. We’d prefer if they simply bought our products and services. Yet objections are a critical indicator of sales and marketing. Without objections you’d never know if the customer is interested or not. And without objections you’d never know how to improve your products and services (you improve them, don’t […]
