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Why Clients Buy—And Why They Don't

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The Curse of the 10,000-hour ‘Talent Syndrome’

Author: Sean D'Souza

Imagine if someone told you that you needed 10,000 hours to learn to drive a car. No? What about 5000 hours then? Would that be suitable? How about 3000 hours? Or 1000? Or 500? Ok, how about 60 hours? A very average person with a reasonable fear of cars can learn to drive in about […]

Filed Under: Human Nature, Marketing Strategy Tagged With: business ideas small business, human behaviour, learning, Marketing Strategies, talent

The Article Writing Challenge – How To Write Articles While Driving A Taxi

Author: Sean D'Souza

I was on my way back from the airport, when I struck up a conversation with a taxi driver. He was originally a landscaper, but was now driving taxis (as part of his retirement plan) and he did like the job a lot. But he did have some regrets. He wanted to write. It had […]

Filed Under: Article Writing Tagged With: 5000bc, article strategy, Article writing, audience, Brain Audit, Copywriting, human behaviour, Human Nature, learning, psychotactics, sales, sean d'souza

How Sub-Plots Take Over Your Article

Author: Sean D'Souza

What To Do When Sub-Plots’ Take Over Your Article Writing Have you heard of the story of Goldilocks and the Three Bears? Well as you know, Goldilocks found the Three Bears’ house, broke in, and systematically ate their porridge, sat in their chairs, and then slept on their beds. And as the story is told […]

Filed Under: Article Writing Tagged With: Article writing, human behaviour, Human Nature, information products, internet strategy, learning, psychotactics, sean d'souza

How To Get High Scores In Seminars and Workshops

Author: Sean D'Souza

When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]

Filed Under: Consumption, Human Nature, Why Clients Buy And Why They Don't Tagged With: Brain Audit, education, Human Nature, internet strategy, learning, Marketing Strategies, Marketing strategy, psychotactics, sean d'souza, selling from podium, speaking

Why Do Press Releases Get Rejected?

Author: Sean D'Souza

As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]

Filed Under: Consumption, Human Nature, Why Clients Buy And Why They Don't Tagged With: Brain Audit, Copywriting, education, getting things done, journalist, learning, Marketing strategy, PR, press release, psychotactics, sales, sales pitch, sean d'souza, Selling

The Importance of the ‘Critical Learning Period’

Author: Sean D'Souza

Critical Learning Period

You may think your brain is all hardwired. And that you’re supremely suited for learning. But in fact, your brain is incredibly at the mercy of the sound environment. And the reason for being at the mercy of sound is because most of our early references as children are purely based on sound. This early […]

Filed Under: Learning Tagged With: Brain Audit, human behaviour, Human Nature, learning, momentum, psychotactics, sean d'souza

How ‘Hearing Problems’ Cause People to Fail

Author: Sean D'Souza

If someone says pass the ‘cheese’, what are they saying? They’re saying: Pass the cheese, right? Except that’s not the way some kids hear it. They hear pass the grease. Or pass the peas. Or pass the fees. And in many cases these kids don’t even hear a word in English. Or Japanese. Or French. […]

Filed Under: Human Nature Tagged With: Brain Audit, buying patterns, education, Human Nature, learning, psychotactics, sean d'souza

Wasting Time vs. Time Well Wasted

Author: Sean D'Souza

How do you grow a list? Wasting Time vs. Time Well Wasted

You probably haven’t realised it. But there’s a difference between the two. Time well wasted is a good activity. Wasting time is a silly activity. So what’s the difference between the two concepts? And how on earth could either of them be ‘good’ activities? Let’s tackle wasting time So I woke up today, and got […]

Filed Under: Human Nature Tagged With: education, learning, time, Time Management

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  • Home
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    ▼
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  • Podcast
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      ▼
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      ▼
      • Brain Audit
      • Under $50
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    ▼
    • Online Courses
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