Psychotactics

Why Clients Buy—And Why They Don't

  • Home
  • About Us
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    • Client Results
  • Products
    • Start Here First
    • Home Study
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    • Speaker
    • Consulting
  • Fun Stuff
    • Resources
    • Cartoons
    • Recipes

The Article Writing Challenge – How To Write Articles While Driving A Taxi

Author: Sean D'Souza

I was on my way back from the airport, when I struck up a conversation with a taxi driver. He was originally a landscaper, but was now driving taxis (as part of his retirement plan) and he did like the job a lot. But he did have some regrets. He wanted to write. It had […]

Filed Under: Article Writing Tagged With: 5000bc, article strategy, Article writing, audience, Brain Audit, Copywriting, human behaviour, Human Nature, learning, psychotactics, sales, sean d'souza

How To Create Flow In Your Articles

Author: Sean D'Souza

How To Know If Your Article Is Exciting Enough For The Reader When you complete an article, you always have one of two reactions You think it rocks. Or you think it sucks. And you may be wrong on both fronts. You may think your article rocks, when in fact it sucks. And vice versa. […]

Filed Under: Article Writing Tagged With: article strategy, Article writing, Brain Audit, Human Nature, psychotactics, sean d'souza, speaking

How Sub-Plots Take Over Your Article

Author: Sean D'Souza

What To Do When Sub-Plots’ Take Over Your Article Writing Have you heard of the story of Goldilocks and the Three Bears? Well as you know, Goldilocks found the Three Bears’ house, broke in, and systematically ate their porridge, sat in their chairs, and then slept on their beds. And as the story is told […]

Filed Under: Article Writing Tagged With: Article writing, human behaviour, Human Nature, information products, internet strategy, learning, psychotactics, sean d'souza

Price or Value?: Which comes first?

Author: Sean D'Souza

If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price […]

Filed Under: Article Writing, Consumption, Why Clients Buy And Why They Don't Tagged With: human behaviour, Human Nature, planning, pricing, pricing strategy, psychotactics, sean d'souza, testing

How Today’s Promotion Is An Ad For Tomorrow’s Sale

Author: Sean D'Souza

Most people make a mistake with promoting a product or service. When they promote a product/service, they expect sales. And rightly so. But you’re missing out on the most important aspect of all: that people don’t buy when you want to sell. And this is why most of us go bananas in sales and marketing. […]

Filed Under: Copywriting, Human Nature, Marketing Strategy Tagged With: 5000bc, Article writing, Brain Audit, Copywriting, human behaviour, Human Nature, info products, information products, internet strategy, marketing, Marketing strategy, promotion, psychotactics, recession, sales, sales page conversion, sales strategy, sean d'souza, Selling

How To Get High Scores In Seminars and Workshops

Author: Sean D'Souza

When I first started doing seminars in the year 2001, I’d start off talking. And flipping slides. And then talking some more. And then two days or three days would pass. Then I’d hand out the feedback forms. And invariably someone would be upset. They’d think the music was too loud. They’d wonder why there […]

Filed Under: Consumption, Human Nature, Why Clients Buy And Why They Don't Tagged With: Brain Audit, education, Human Nature, internet strategy, learning, Marketing Strategies, Marketing strategy, psychotactics, sean d'souza, selling from podium, speaking

How Air NewZealand’s Cheeky Message Drives Home Personality

Author: Sean D'Souza

How do you get attention, and keep that attention? Then how do you get across a cheeky message, while at the same time revealing your personality? Air New Zealand seems to do it well, even though you may not be paying attention to onboard safety instructions for the squillionth time. What do you think? What […]

Filed Under: Human Nature Tagged With: Add new tag, air newzealand, air nz, human behaviour, Human Nature, psychotactics, sean d'souza

The Importance of the ‘Critical Learning Period’

Author: Sean D'Souza

Critical Learning Period

You may think your brain is all hardwired. And that you’re supremely suited for learning. But in fact, your brain is incredibly at the mercy of the sound environment. And the reason for being at the mercy of sound is because most of our early references as children are purely based on sound. This early […]

Filed Under: Learning Tagged With: Brain Audit, human behaviour, Human Nature, learning, momentum, psychotactics, sean d'souza

Announcing Brain Audit 3.2 + Special Goodies Offer worth $158 (This offer has expired

Author: Sean D'Souza

If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the brand new Brain Audit Ver 3.2 Two years in the making… This book has been two years in the making, and now it’s finally out! And you not only get the […]

Filed Under: Why Clients Buy And Why They Don't Tagged With: Brain Audit, BrainAudit, cartoons, Copywriting, human behaviour, Human Nature, info products, internet strategy, Marketing strategy, psychotactics, sean d'souza, Selling

How ‘Hearing Problems’ Cause People to Fail

Author: Sean D'Souza

If someone says pass the ‘cheese’, what are they saying? They’re saying: Pass the cheese, right? Except that’s not the way some kids hear it. They hear pass the grease. Or pass the peas. Or pass the fees. And in many cases these kids don’t even hear a word in English. Or Japanese. Or French. […]

Filed Under: Human Nature Tagged With: Brain Audit, buying patterns, education, Human Nature, learning, psychotactics, sean d'souza

« Previous Page
Next Page »

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

PSYCHOTACTICS

  • Facebook
  • Twitter
  • YouTube

sean@psychotactics.com | Skype | Privacy

Copyright © 1999 - 2025 PsychoTactics Limited. Website Development StressLessWeb

  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes