Last week we announced about the $2500 Brain Alchemy Masterclass Workshop we were giving away. And you were promised that you’d get a follow up email. Well, tah…dah…here’s the follow up email. And the link to read more details and get on the list is at: https://www.psychotactics.com/free/brain-alchemy-goodies/ Have fun 🙂 Warm regards, […]
Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop
In the year 2007, I had a discussion with a client. It was about giving some of our courses away—yes, Psychotactics Course. Without charge. It sounds unusual: Why would someone just give valuable information away? You and I know that “normal” people don’t do this kind of stuff. No one just gives away thousands of dollars […]
The Brain Audit Workshop (In Vancouver + Washington DC) at 85% Off
Every four years at Psychotactics, we do something really interesting. We have a party. And we roll it up in a workshop. And we do it at a price so low, that it’s almost too hard to believe. And this year, we’re headed to Vancouver and Washington DC in September. The last time we had […]
Does Snob Appeal Sell More Products and Services?
Would a customer buy a product just to brag? Would they pay more just to say: “I paid more?” What if you sold something that wasn’t something spiffy like a diamond? What if you sold a bed, or teacups, or tiles? What if you sold a training course instead? In any business the price can […]
Why Bad Testimonials Attract Bad Clients
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
Why A Report Matters In The Mind Of Your Audience
Imagine you wrote a report 20 pages long. Then imagine that report got translated into seven languages – French, German, Spanish, Japanese, Russian, Dutch and Italian. Imagine that that single “work of art” was requested in a print format well over 10,000 times (at a cost of about $2.50 – $3.50 each. And then sold […]
How A Single Article Drew Tens of Thousands of Customers To Sign Up.
Imagine you woke up one morning and wrote an article. Just another article like all the articles you’ve been writing. And then suddenly you had tons of folks clicking on this article. Reading it. Then signing up to your newsletter. These tons of folks go into the hundreds, then into the thousands, then into the […]
Why “WHAT” Is A Good Starting Point For Most Article Outlines
In any article writing outline you could start with just about any point of view. Your article could start off answering the questions “why, how, when” etc. So why start with “What”? And when do you start with “What”? There’s a simple answer… “What” brings all your readers on the same page in a microsecond. […]
How Attacking the “Problem” Is The Problem (And Why Structure Helps)
Imagine it’s a rainy night. And suddenly you hear a drop of water coming from the roof. One drop, two drops. Five hundred drops and a bit of mopping up later, and you’ve got a bucket under the leak. So what do you do next morning? Do you leave the buckets or do you resolve […]
How To Avoid Article Bloating: Part 2
Articles bloat. You start writing an article, expecting it to stay well within the boundaries, and then it just takes off. And about two hours later, you’re wondering where things went wrong. Why is your article looking like a dog’s breakfast? There are two reasons for article bloat Reason 1: Avoiding Outlines Reason 2: Bullet […]
